Posted By sspearman - January 29, 2012
“Nike+iPod is a partnership between two iconic, global brands with a shared passion for creating meaningful consumer product experiences through design and innovation. This is the first result, and Nike+iPod will change the way people run. Nike+iPod creates a better running experience. We see many more such Nike+ innovations in the future,” said Nike CEO Mark Parker upon the launch of the Nike+iPod in 2006.
Almost six years later, the world
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Posted By sspearman - October 27, 2011
Sonera, a mobile telecom in Finland, recently faced an interesting advertising challenge: how do they demonstrate the speed of their new 4G network in their print advertising?
The solution: make the advertisement into a game all about speed. The advertisement sends readers to a mobile site, which serves as part of the game board. They can challenge a friend to a reaction speed test to enter to win a free 4G
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