Tell Compelling Stories Through 140 Characters

Posted By sspearman - November 2, 2011

Have you ever wondered what the first tweet from space was? Are you still a little skeptical of the power of a tweet to change a life? Twitter has launched Stories, a site focused on showcasing the impact of tweets to change lives and document historical moments. The site has pulled together stories from people and brands affected by Twitter, from a man who found a kidney donor to Burberry’s launch read more

Nokia Uses Twitter and 8 Celebrities to Expand Social Base

Posted By Ivy Chang - September 6, 2011

Nokia launched a hashtag campaign for Argentinian Twitter users that combined the best of social media, celebrity, and smartphones. To launch the Nokia N8, users were encouraged to convince 8 of Twitter’s biggest celebrities to follow them. Participants had to follow the celebrities and then answer questions in the most creative, fastest time possible. If they impressed the celebrities, they would get a follow and then move on to winning over read more

Optimizing Your Tweets

Posted By gsteen - June 7, 2011

When to Tweet is a new service that analyzes the activity patterns of followers of any Twitter account, then suggests the best time of day to post tweets for maximum response and engagement. The service can help regular tweeters and brands alike and is an example of the emerging category of social media analytics services which put data to use in order to help users optimize their social activity. Implications: Any read more