Posted By gsteen - February 15, 2012
As the audience for digital media expands and the audience for traditional media remains stagnant or shrinks, marketers are trying to figure out how to best shift their money from traditional to digital advertising programs and what the closest equivalents are in the terms of audience, capabilities, strategic usefulness and goals.
Digital ad spending now accounts for 22.2% of all ad spending, $39.5 billion out of $165.7 billion industry dollars. And
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Posted By Ivy Chang - February 10, 2012
A few weeks ago, we talked about the future of TV based on what we saw at CES. People will be able to interact more with what they are watching on their television screen via companion apps.
Interactive TV is still in its early phases; however, we are gradually beginning to see major broadcasting companies incorporating interactive features into their networks. Internet TV and interactive online videos are a big trend,
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Posted By rmay - February 6, 2012
Recently a lot of attention has been placed on social media pitfalls, such as McDonald’s failure with Twitter hashtags, but it is important to adequately prepare for technology problems as well.
The websites of Coca-Cola, Acura and the film Act of Valor failed to stand up to the ad-driven traffic during Sunday’s Super Bowl. Coke’s Facebook app highlighting animated polar bears was down long enough for a maintenance page to be
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Posted By sspearman - January 22, 2012
If you ask most people to describe the future of TV they witnessed at CES, the most likely response is going to be, "You have to see it to believe it."
The trade show tempts people into describing the new innovations in television in as few characters as possible referring to hardware improvements in areas like OLEDs, 3D, or 4K.
Marketers should focus less on surface-level hardware improvements and more on the
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Posted By gsteen - January 10, 2012
New media platforms demand new formats for content:
The printing press gave rise to the widespread distribution of books and newspapers. Radio bred panel discussions and radio dramas. The television encouraged the growth of half-hour video entertainment in a world previously dominated by feature-length films.
The most recent iteration of this is tablets and smartphones encouraging short-form entertainment such as web video and podcasts.
The Casualization of Content
One of the hallmarks of mobile
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Posted By gsteen - October 19, 2011
Product placement has been around since the late nineteenth century, when Jules Verne was persuaded to mention prominent transport and shipping companies in his novel Around the World in Eighty Days.
At this point, product placement is a standard practice in television and film. Typically, these deals are negotiated while a creative project is in its infancy, and writers are instructed to work a set of products into a script before
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Posted By eknab - September 1, 2011
Talk and TV typically don't mix. When friends sit down to watch the latest episode of a show, they aren't interested to hear about what others had for lunch or the latest gossip. This is because watching standard television is a one-way communication, only allowing characters in shows and spokespeople in commercials to do the talking. Viewers are viewers and nothing more.
Digital is giving people a reason to speak up
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Posted By gsteen - August 4, 2011
Sarah Silverman is describing various reasons she might kill and dismember an old man on a deserted island. Warmth, shade and food are compelling reasons the comedienne offers, but one use in particular stands out. Turning his skin into a tarp.
This conversation is taking place on behalf of Denny's as part of their Always Open series, a collection of short videos that feature comedian David Koechner chatting with his peers
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Posted By eknab - July 6, 2011
WiO is a mobile app launching in a couple of weeks that uses audiotagging to link consumers' smartphones to commercials and TV shows. Users open the app, it listens to the commercial or TV show, and information linked to the product pops up on the app when the correct commercial or show is on. If the advertiser has partnered with Wio, the user can receive deals or other marketing elements
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Posted By eknab - June 30, 2011
Generally, the best ideas solve complex problems in the simplest of ways. Gesture-based interfaces, while simple and easy to use, have not solved complex problems traditionally. While Kinect may help to get people off the couch and moving around more, the true value is in the entertainment, making that solution a secondary outcome. But gesture-based interfaces are now taking steps into areas where the technology is a primary solution, amplifying
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