Posted By Ivy Chang - February 7, 2012
Riding in the back of a cab can be a drag, but cabs in New York are giving consumers some retail therapy for Fashion Week.
L’Oreal and Glamour are bringing on-the-go consumers a new shopping experience in taxicabs. The interior of cab has a screen that showcases Glamour beauty trends and encourages consumers to scan a SnapTag to buy products from L’Oreal brands Lancôme and Yves Saint Laurent.
Implications: You can drive
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Posted By Ivy Chang - January 12, 2012
I don’t fly out to places very often, but when I do, they are usually long-haul flights – meaning a minimum of 5 hours or longer. Most of the time, I will have a friend or relative flying along side, so being able to talk to someone is usually not a problem; however, for those that fly solo most of the time may find themselves sitting next to a person
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Posted By sspearman - November 7, 2011
A campaign for Dutch Facebook users lets them select a car to get a special social media makeover. But instead of choosing from new models to get the upgrades, VW is tapping into nostalgia for two iconic vehicles: the original T1 and Bug.
Netherlands VW fans can vote on which of the two classic models they want to get the upgrade. They are then taken through an interactive experience that lets
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Posted By Ivy Chang - August 15, 2011
One of the greatest challenges for driving enthusiasts isn’t just finding the perfect car but finding the perfect routes with the most fun driving experiences.
BMW Financial Services has created a new mobile app that crowdsources driving route discovery. Users can upload their favorite routes to the service and also receive notifications of nearby routes that other people have shared.
Implications: Don’t create apps that just tout the features of your product.
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Posted By eknab - August 8, 2011
LivingSocial has created a Cash Cab-esque marketing experience using a heavily branded London Cab. When travelers step inside, they are given the choice of either continuing to their original destination or taking a trip to use a complimentary, randomly selected LivingSocial deal. An online video was created showing participants having fun at their surprise destinations.
Implications: This social experiment illustrates the spontaneous nature of the LivingSocial brand and nods to traditional
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Posted By gsteen - June 16, 2011
Projection mapping, which is the technique of beaming video onto three dimensional objects in a way that makes the objects themselves appear to move, has been a hot topic of conversation in the ad industry for some time. We have been seeing more sophisticated examples of it over the past year; smart marketers find success by making sure their projects are seen online by as large an audience as possible.
Adidas
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Posted By gsteen - June 9, 2011
The last two decades have seen an explosion of interest in activities dubbed green, sustainable or environmentally friendly. Just look at a graph of how often the word "sustainable" has been used in books over the past hundred years. Nothing ... nothing ... still nothing. Then suddenly the term skyrockets to prominence in the 1990's. It then dips after peaking around the year 2000. This is probably a reflection of myriad
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Posted By gsteen - May 31, 2011
The Internet has changed the way the world works in a number of ways. Many of these changes resulting from its ability to facilitate communication amongst strangers. Commerce, dating, job hunts and fan clubs have all benefited greatly from this effect. One of the more recent developments is the rise of shared goods, which is a component of the shift from ownership to access that is also represented by subscription
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Posted By gsteen - April 14, 2011
The premise for brand sponsorships is that a marketer provides money for others to produce events and content, ultimately benefiting the consumer. But it can be hard to discern what elements of events or content truly exist because of the brand and what elements are simply being exploited by those in control of the assets. The essential question in the minds of consumers is "Would the event or content still
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Posted By gsteen - March 14, 2011
"Pre-Safe" is a warning system that Mercedes-Benz has implemented in many of its models in order to detect potential collisions before they happen and activate safety measures inside the vehicle. To promote the feature, Mercedes and their agency set up an interesting display in an urban area. Cameras and projectors are used to capture video from one corner of a building and project it onto another, creating an effect that
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