“A Google a Day” Blends Traditional and Digital
Google has taken an interesting advertising move into print. The tech company has started placing "A Google a Day" trivia teasers in a quarter-page ad above the crossword puzzle in The New York Times. The reader is then left to "Google it" to find the answer. The trivia questions are crafted by a dedicated team with that (normally taboo) idea in mind. To keep players engaged, the questions asked in read more
