Technology Archive

How Can Your Brand Leverage Interactive TV in 2012?

remote A few weeks ago, we talked about the future of TV based on what we saw at CES.  People will be able to interact more with what they are watching on their television screen via companion apps. Interactive TV is still in its early phases; however, we are gradually beginning to see major broadcasting companies incorporating interactive features into their networks.  Internet TV and interactive online videos are a big trend, read more

How Coca-Cola and Acura Dropped the Ball at the Super Bowl

2.6coke Recently a lot of attention has been placed on social media pitfalls, such as McDonald’s failure with Twitter hashtags, but it is important to adequately prepare for technology problems as well. The websites of Coca-Cola, Acura and the film Act of Valor failed to stand up to the ad-driven traffic during Sunday’s Super Bowl. Coke’s Facebook app highlighting animated polar bears was down long enough for a maintenance page to be read more

Is Your Pet More Social Than You?

dog @OldYeller woof woof! “Boo the Pomeranian has sent you a friend request on Facebook.” Studies shows that 6% of people maintain Twitter accounts for their pets while 27% of pet owners have a YouTube page dedicated to their pet.  Approximately 14% of dog owners maintain Facebook page for their pet; of those dogs, 42% have 1-25 friends while 20% have 50-100 friends. Pet lovers all around want their furry friends to have the read more

Nike and the Future of Wearable Technology

Nike-Fuel-Featured “Nike+iPod is a partnership between two iconic, global brands with a shared passion for creating meaningful consumer product experiences through design and innovation. This is the first result, and Nike+iPod will change the way people run. Nike+iPod creates a better running experience. We see many more such Nike+ innovations in the future,” said Nike CEO Mark Parker upon the launch of the Nike+iPod in 2006. Almost six years later, the world read more

Now You Can Watch TV via Google+ Hangouts

hang When Google+ beta first launched in July, everyone was excited about all the cool new features within the site.  The Google+ Hangouts function, in particular, garnered a lot of the attention, and we were excited about the potential for the video chat  platform ourselves. Google+ has been expanding and refining the Hangouts function and has now rolled out a new TV broadcasting feature. The Google+ Hangouts On Air allows public figures, celebrities, read more

Chill Uses Pinterest’s Design to Improve Social Video Discovery

1.19chill Are you one of the millions of Pinterest users pinning images of fashion, home décor, or food to the popular site? If so, then you know that the site is changing the face of discovering products and design inspiration online through photo sharing. But what if that visual layout were applied to video instead? Chill hopes that people will embrace Pinterest-like video discovery in 2012 with its new revamp. The site has read more

What to Expect for Apple’s Garageband for E-Books

ebook While Apple has not announced their latest plans for the iPad 3, they are discussing something publishers may want to tune into. Apple is planning to unveil a new interactive platform called Garageband for e-books.  This new software will make it easy for people to create interactive e-books and allow content to be published for a wider audience, just like the music program.  For one, students could easily justify buying an read more

Google Brings Social Relevance to Search

googsearch Searching for information on the web can be overwhelming, especially with the amount of content that is online these days.  But now, Google has added a level of personalization to its search feature that will bring more relevance to the individual. Search plus Your World is an addition to the search feature that will show you information of more social relevance such as Google+ links, posts, and photos from people within read more

Home Depot Goes One Step Closer to Mobile Payments

1.9paypal EBay’s PayPal is testing in-store payments in five Home Depot stores, as PayPal attempts to expand into the offline world of brick and mortar stores. The in-store payment system allows shoppers to make purchases without cash or a physical credit card, and instead use PayPal by typing in their phone number and personal identification number into a payment terminal. Implications: Electronic payment systems will continue to expand and improve throughout 2012. read more

The Audacity of Youth

millenials Youth, many say, is wasted on the young.  We elders admire their energy, but pity their lack of knowledge and experience.  As Cicero said, “Rashness belongs to youth; prudence to old age.” With each new generation, we find new names for our youth.  I was a proud member of “Generation X” and therefore a slacker.  Now we have the “Millennials” who are said to seek instant gratification and demand to be read more
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