What’s White and Black and Scanned All Over?
Some people view QR codes as a bridge technology that is holding us over until a newer, better, faster, cleaner-looking technology comes along. Others, such as Canadian fashion chain Dynamite, are grabbing the bull by the horns. They have embraced the technology in a 360- degree campaign that includes social networks, digital out-of-home and traditional print media. When a participant scans any QR code in one of these placements, they read more
