How to Sell Effectively to Over 10 Million Tablet Owners

Posted By gsteen - October 18, 2011

Nielsenwire just released research that shows that 42% of tablet users are watching TV while using their device at least once a day. Another 28% does this at least several times a week. Smartphone users have similar habits. 40% watch TV while using their phone on a daily basis and 24% do it a few times a week. Implication: When designing ads or websites for tablets and phones, keep in mind that read more

3 Ways Your Brand Can Apply Digital to TV

Posted By eknab - September 1, 2011

Talk and TV typically don't mix. When friends sit down to watch the latest episode of a show, they aren't interested to hear about what others had for lunch or the latest gossip. This is because watching standard television is a one-way communication, only allowing characters in shows and spokespeople in commercials to do the talking. Viewers are viewers and nothing more. Digital is giving people a reason to speak up read more

Want to Create the Most Effective Magazine Ads Ever? Now is Your Time.

Posted By gsteen - August 12, 2011

Omar pulls out his Xoom tablet and pinches the screen, rocketing out to a view where he sees not only today’s newspaper, but the past week’s worth of front pages. He taps on one from three days ago and pulls up an article about the riots in London so he can get a better idea of what is happening before he flies there tomorrow. He then gets distracted by an article read more

Friskies: iPad Games for Cats

Posted By sspearman - May 19, 2011

Friskies has released three new iPad-based games for a very niche target: cats. The apps are designed specifically to engage cats and their owners by providing fun games that the cats can interact with. The games included are Cat Fishing, Tasty Treasures Hunt and Party Mix-Up! and were created using HTML5/CSS3 so they work on other tablet platforms as well. Implications: Friskies is the first pet food brand to create iPad read more

Tablets and Content: A Renewed Focus on Presentation

Posted By sspearman - April 28, 2011

Now that the iPad 2’s supply chain woes have been overcome and the device has landed in more consumer’s hands, the demand for tablet-optimized content and experiences has risen to a fever pitch. Applications like Flipboard have gained popularity with tablet users over the past year due to the fact that the app lays out different content feeds — Facebook, Twitter, blogs, and photos — in a newspaper-style, swipeable interface. Flipboard read more

You’ve Got a Friend in Mobile Companion Applications

Posted By eknab - April 20, 2011

Is a bird in the hand worth two in the bush? Couldn't tell you. Which came first, the chicken or the egg? We may never know. But there is one well-known saying that can be universally agreed upon: two minds are better than one. We are beginning to see this same mentality being applied in the digital space as some mobile apps are being created to work with other machinery. read more

A New Model for Brand Sponsorship

Posted By gsteen - April 14, 2011

The premise for brand sponsorships is that a marketer provides money for others to produce events and content, ultimately benefiting the consumer. But it can be hard to discern what elements of events or content truly exist because of the brand and what elements are simply being exploited by those in control of the assets. The essential question in the minds of consumers is "Would the event or content still read more

The First iAd on the iPad, Brought to You by Dove

Posted By eknab - March 17, 2011

Unlilever’s Dove brand has recently demonstrated some serious know-how in the mobile space. It recently launched its iAd on March 14, which Dove claims is the first iAd on the Apple iPad. The campaign is surrounding Dove’s Men + Care line of products and is tied in with the NCAA Men’s Basketball Tournament. Tablets are a perfect platform to target their audience, men ages 38-50. But Dove didn’t stop there. read more

iAd: The Kleenex of Rich Mobile Advertising

Posted By eknab - February 16, 2011

In late December, a new member of the Apple family came to be; the iAd. Like the iPhone and iPad, it is the forefather of its kind and because of this the platform has become synonymous with rich mobile advertising. It's the Kleenex of interactive mobile ads.  Thanks to Apple's technology, advertisers now realize the breadth of interactivity that is possible in the mobile advertising space. Apple is not alone read more

You Better Recognize: Audio Recognition

Posted By eknab - February 10, 2011

Audio recognition has been a lifesaver in those sticky situations where you find yourself saying, “OMG. I totally forgot who sings this top hit jam. …You don’t know either? WTF.” We have grown accustomed to mobile apps such as Shazam that have promised to never leave us in the dark again. Now, the technology has taken a step even further in the entertainment and mobile industries. With mobile services such as read more