Posted By Ivy Chang - August 2, 2011
Major League Baseball players now have access to the holy grail of baseball apps: an app that lets you review video and stats of every encounter between a pitcher and batter.
Unfortunately for baseball superfans, the app is only available for the players. Bloomberg Sports custom-designed the app for MLB players so they could prepare for games while on the road. 100 out of over 1200 total players in the league
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Posted By gsteen - May 19, 2011
When the Microsoft Zune MP3 player first hit store shelves in 2006, it boasted a very interesting feature. Users could send songs to other Zune owners via Wi-Fi cards built into the devices. Why didn't it take off? No one could find another Zune owner anywhere nearby. But Microsoft was onto something big with the feature. Proximity-based social networks can facilitate digital interactions with friends and spontaneous rendez-vous with strangers.
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Posted By sspearman - May 4, 2011
Heineken has developed an impressive mobile game for users to play as they watch UEFA Champion's League matches this year. The native app syncs with the clocks from live soccer matches, and players predict what they think will happen in the next 30 seconds of the match. Each successful prediction results in points, and players can create their own leagues with friends so they can continue competing throughout the tournament.
Implications:
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Posted By gsteen - April 11, 2011
Callaway Golf ran a campaign last week that coincided with the Masters Golf Tournament and invited viewers to craft their own banner ad. Visitors to ESPN.com saw a message that read "Performance gets attention. Write your own quote and have it seen on ESPN.com." Those that clicked were shown a quote such as "I love these clubs more than I love ____" and encouraged to fill in the blank. The
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Posted By gsteen - March 21, 2011
Games that allow players to design their own levels have been around for a long time, but Red Bull has put a new spin on this feature by enabling players to use the real world to build a virtual race track. Their new mobile game lets players design a track out of Red Bull cans and pull it into the game by tracing the track with their smartphone. This is
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Posted By eknab - March 17, 2011
Unlilever’s Dove brand has recently demonstrated some serious know-how in the mobile space. It recently launched its iAd on March 14, which Dove claims is the first iAd on the Apple iPad. The campaign is surrounding Dove’s Men + Care line of products and is tied in with the NCAA Men’s Basketball Tournament. Tablets are a perfect platform to target their audience, men ages 38-50. But Dove didn’t stop there.
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Posted By gsteen - February 10, 2011
Increasingly, marketers are realizing that the battle for attention during and after the Super Bowl is won or lost before the game starts, and that the battle takes place online. The volume of online discussions about Super Bowl TV spots was 9% higher in 2011 than it was in 2010. Marketers employed a number of tactics to build buzz leading up to the game and creativity was key to their success.
Mercedes grabbed attention with
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Posted By eknab - February 2, 2011
It’s time to break out the jerseys, assorted finger foods and beer kegs, folks. The Super Bowl is fast approaching. The event of sporting events, it is what makes football fans forget they are in public places as they cheer for their teams and what has witty advertisers turning heads and revving up the ROI for brands. It is also the inspiration for a sweet new execution, brought to you
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