Posted By gsteen - February 22, 2012
Do you suspect that you sometimes lose potential sales when a person sees a product of yours that they want on Facebook, but then gets distracted before they follow through with buying it?
Of course you do!
Now ThingLink has come to the rescue with ThingLink Tabs, a new product in the company’s line of interactive image tools that allows you to add links anywhere inside an image on your Facebook page.
Implications:
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Posted By eknab - July 6, 2011
A number of private, Internet-based companies have been filing for initial public offerings (IPO) this year. Popular names such as Groupon, Pandora, LinkedIn and prominent Chinese social networking website Renren have all taken the leap. Even LivingSocial is rumored to be looking into filing for an IPO. The company to most recently join the ranks is Zynga, which has been cited as the most valuable U.S. game company. Now that
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Posted By eknab - June 29, 2011
PacSun has created a native mobile application that allows users to browse products from multiple brands using a sleek navigation. What sets it apart is the 15% discount users receive after simply downloading the app. Additionally, in the "Create a Look" section, users can tailor an entire ensemble, including hat, shoes and other accessories, to share with friends and purchase.
Implications: The "Create a Look" section allows for customization added to
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Posted By eknab - June 6, 2011
The Kaiser Chiefs is a band from Leeds that is showcasing the future of f-commerce, or commerce-enabled Facebook initiatives, with the June 3rd launch of their "The Future is Medieval" album. Fans can visit the band's Facebook page to create their own list of 10 tracks out of the 20 tracks on the album, complete with their own cover art. After purchasing and downloading the content, the customized album becomes
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Posted By eknab - May 11, 2011
People like presents. Brands want presence. Together these two truths showcase the win-win scenario that is social gifting. This trend has taken off in many digital branches, clearly strong in social media but also encompassing other technologies such as digital signage, GPS, mobile location-based check-ins and more. Social gifting has many perks for brands as well, including increased awareness, loyalty and engagement.
The latest example of social gifting that we have
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Posted By gsteen - May 6, 2011
Discount services like Groupon and Scoutmob have tapped into a renewed appetite for savings and generated a lot of mixed publicity over the past year. Many companies have attempted to take part in this phenomenon, from Google to Walmart to a wide array of start-ups, but the most formidable entrant into the space is Facebook.
The social media juggernaut set off a frenzy of discussion two weeks ago, when it launched
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Posted By gsteen - May 3, 2011
Groupon has attracted a lot of attention and inspired many copycat entrepreneurs, but a former Facebook employee is attempting to revolutionize the daily deals market by creating a company in a new mold. thruSocial will allow businesses to create their own deals with a self-serve web interface and pay a flat monthly rate of $35 rather than handing over a sizable percentage of each sale. Digital coupons are sent to
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Posted By sspearman - March 22, 2011
Kleenex effectively turned to social sampling to raise awareness for its new, softer tissues. The "Softness Worth Sharing" campaign encouraged Kleenex customers to send free samples of the new Kleenexes to friends and family. Over 1.5 million Kleenex samples were sent during the campaign. People were also able to see how their giving inspired others to send samples. They could track the samples to see if their giving inspired others
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Posted By gsteen - March 4, 2011
E-commerce exploded over the past decade, growing from about 0.5% of total U.S. retail sales in 1999 to just under 4% in 2009. Now, some say Facebook commerce, or f-commerce, is poised to see similar growth, but skeptics are not yet convinced that it will become as ubiquitous as online commerce in general.
Many brands are setting up storefronts on Facebook. Procter & Gamble was among the first and now sells 29 of
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Posted By eknab - February 10, 2011
SNAP, which stands for "Social Network Appreciation Platform," is a startup that aims to merge merchants' existing loyalty rewards programs with customer social graphs to create a mutually-beneficial experience. The product works like this: dedicated customers use their existing loyalty cards at their favorite shops. With the completion of the transaction then comes an automated activity notification on Facebook, Twitter and/or FourSquare. Participants may then receive rewards such as badges
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