Social Media Isn’t For Homebodies. It’s For Beer Drinkers.
Beverage brand Carlsberg has created a mobile app called "Tournée Digitale" that aims to get people out of bed and into the bar. Users can buy a round of drinks for friends and self-name the beer to be a "Moxiesberg," for example, to keep track of who bought the round. Users can then select the friends they want to share drinks with as well as a Carlsberg-sponsored party or event read more
