Posted By rmay - January 15, 2012
Have you ever wandered around a store and felt intimated by the many options and cringe at the thought of trying on what seems like dozens of outfits before finding the perfect one? Or spent hours browsing clothes online only to decide that it probably won’t fit right anyway and end up purchasing nothing?
Whether you are shopping in-store or online, finding the perfect fit of a cute shirt or pair
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Posted By rmay - December 21, 2011
Kraft Jell-O is testing a vending machine that provides free samples of Temptations, a Jell-O line targeting adults. The machine only serves adults by using Intel’s facial recognition optics and software to identify children. When a child is detected, the vending machine tells the child to step away.
Implications: Facial recognition technology can be used to directly interact with a specific target audience. Jell-O is reaching adults by giving them the
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Posted By gsteen - October 26, 2011
EBay recently launched a store that is always open and replaces store employees with smartphones.
The eBay Inspiration Shop was designed by famed store decorator Jonathan Adler. Shoppers simply peruse a physical display, scan barcodes with their smartphone, enter their payment information and have the items shipped to their homes.
Implication: As the holiday shopping season approaches, help your customers avoid lines and other hassles by enabling them to make purchases independently
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Posted By Ivy Chang - October 20, 2011
As we make our way to work or school, we are bound to see some kind of advertisements along the way, whether it’s on a billboard or a neon sign hanging from a window sill. But, as marketers, how do we stray away from those typical advertisements and think outside the box? What can you do to make your advertisements memorable?
As a digital marketing company, we are called to promote
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Posted By eknab - August 8, 2011
LivingSocial has created a Cash Cab-esque marketing experience using a heavily branded London Cab. When travelers step inside, they are given the choice of either continuing to their original destination or taking a trip to use a complimentary, randomly selected LivingSocial deal. An online video was created showing participants having fun at their surprise destinations.
Implications: This social experiment illustrates the spontaneous nature of the LivingSocial brand and nods to traditional
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Posted By Ivy Chang - July 21, 2011
So you’re waiting for the bus and your phone’s about to die and on top of it you’re stuck waiting for a bus on one of the hottest, blistering days of summer. What do you do? Who can help you? Do you use your remaining battery life to find the nearest pharmacy and pick up some sunscreen?
Fortunately for you, Vitamin Water and the Australian SunSmart Cancer Council have launched two
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Posted By eknab - July 13, 2011
Most people think augmented reality, or AR, is a type of mobile app that adds a digital layer to the real world. That isn't entirely true. It's more than visual, more than mobile and has more marketing potential than you may have realized.
The Status Quo of Augmented Reality
The stereotypical implementation of augmented reality involves a smartphone and an app. Users of such platforms typically open up the app, which turns
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Posted By gsteen - June 29, 2011
Defiance is a new TV show on the SyFy network. Defiance is also a new multiplayer online game. The difference? While both are set in the same dystopian universe and even share characters, one experience takes place in San Francisco and the other in St. Louis.
Transmedia creative properties are those that depend on multiple media channels and formats to compose a singular story. The notion of transmedia creativity has won
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Posted By gsteen - June 16, 2011
Projection mapping, which is the technique of beaming video onto three dimensional objects in a way that makes the objects themselves appear to move, has been a hot topic of conversation in the ad industry for some time. We have been seeing more sophisticated examples of it over the past year; smart marketers find success by making sure their projects are seen online by as large an audience as possible.
Adidas
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Posted By eknab - April 27, 2011
JCDecaux Innovate teamed up with telecom operator TMN in Portugal to transform its outdoor displays into digital touch screens. The displays feature wireless communication functionality that allows pedestrians to make calls or chat with TMN subscribers directly from the touchscreen.
Implications: This DOOH execution illustrates how a brand can use touchscreen technology and wireless integration to ultimately engage with a neighborhood by allowing trial of the product. Such executions give members
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