Green Marketing Takes a Dip But Remains Relevant

Posted By gsteen - June 9, 2011

The last two decades have seen an explosion of interest in activities dubbed green, sustainable or environmentally friendly. Just look at a graph of how often the word "sustainable" has been used in books over the past hundred years. Nothing ... nothing ... still nothing. Then suddenly the term skyrockets to prominence in the 1990's. It then dips after peaking around the year 2000. This is probably a reflection of myriad read more

Mobile Video Sharing and Branded Conversations

Posted By eknab - April 13, 2011

The post "The Upward Path of Mobile Video" discusses mobile video creation and its uses for one-way communication of entertaining or informative branded content. The sharing of that mobile video content between brands and their audiences, however, is an area that merits its own discussion. More people are able to casually capture video at any moment with the increasing infiltration of smartphones. Additionally, advancements in the mobile video space are reflecting read more

Cause Marketing During Times of Disaster

Posted By eknab - March 17, 2011

Cause marketing is typically an upbeat approach to positioning a brand as philanthropic and responsible. However, it can also incur a more serious tone during times of need. The tsunami that hit Japan on Friday was one of these instances. It was thoroughly covered by the news, as was expected. What was less expected, however, were the brands that stepped in to lend a helping hand. The most immediate branded assistance read more