Posted By Ivy Chang - November 22, 2011
Do you think you’ve got what it takes to work at a pizza joint? Well, Domino’s is putting you up to the challenge!
The popular pizza chain has created an app called Domino’s Pizza Hero for iPad users. The game simulates the process to make a pizza such as kneading the dough to strategically and swiftly placing toppings on the pie all while racing against the clock. Friends are invited to
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Posted By hfriedman - November 9, 2011
Radio Shack saw much success during the 2010 holiday season by combining marketing efforts on Facebook, Foursquare and Twitter, and hopes to repeat that success with this week’s launch of “The Great Giftervention” Facebook app. Users can upload pictures of ‘so wrong’ gifts, such as a Christmas sweater, for a chance to win a ‘so right’ gift, such as an iPad. Twitter’s Promoted Trends and Facebook paid ads will be
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Posted By Ivy Chang - September 6, 2011
Nokia launched a hashtag campaign for Argentinian Twitter users that combined the best of social media, celebrity, and smartphones.
To launch the Nokia N8, users were encouraged to convince 8 of Twitter’s biggest celebrities to follow them. Participants had to follow the celebrities and then answer questions in the most creative, fastest time possible. If they impressed the celebrities, they would get a follow and then move on to winning over
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Posted By Ivy Chang - July 18, 2011
On Friday, a small English schoolboy went into battle with giant robots and a whole zoo full of animals. As expected, he came out the victor.
Harry Potter and the Deathly Hallows: Part 2 broke box office records over the weekend by selling $168.6 million in tickets in North America. Impressively, 19% of those tickets were purchased through Fandango, where the film sold out 6,000 showtimes and took in 93% of
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Posted By eknab - July 13, 2011
The post-PC world is closer than we may think. According to a survey from the Pew Internet Project, 28% of U.S. smartphone users access the Internet primarily from their mobile devices. 83% of the U.S. population was said to own a smartphone. The study surveyed a total of 2,277 respondents from April to May of 2011.
Implications: Consumers are becoming increasingly dependent on 3G or 4G. Companies such as Apple should
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Posted By eknab - February 16, 2011
In late December, a new member of the Apple family came to be; the iAd. Like the iPhone and iPad, it is the forefather of its kind and because of this the platform has become synonymous with rich mobile advertising. It's the Kleenex of interactive mobile ads. Thanks to Apple's technology, advertisers now realize the breadth of interactivity that is possible in the mobile advertising space. Apple is not alone
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Posted By sspearman - February 15, 2011
Mobile and social gaming are gaining more recognition from consumers and marketers alike. Kontagent's analytics system for social games allows companies to see when users are getting bored, why they're getting bored, and gives the developers a chance to make changes before audience engagement significantly drops. Essentially it helps developers make games more fun for the end user. Kontagent's tracking system is also able to give the public a glimpse into
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Posted By eknab -
Some people view QR codes as a bridge technology that is holding us over until a newer, better, faster, cleaner-looking technology comes along. Others, such as Canadian fashion chain Dynamite, are grabbing the bull by the horns. They have embraced the technology in a 360- degree campaign that includes social networks, digital out-of-home and traditional print media. When a participant scans any QR code in one of these placements, they
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