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How Can Your Brand Leverage Interactive TV in 2012?
February 10, 2012
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Turntable.fm: Group Listening Services Connect Music Fans
July 07, 2011
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Major Changes for Brands on Facebook
March 01, 2012
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Watch Out Groupon, Your Fifteen Minutes May Be Nearly Over
May 03, 2011
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Confounded Expectations as a Marketing Tactic
February 24, 2011
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Progresso Soups Up its Social
March 10, 2011
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- A Description of Macrotrends: Iconoculture’s macrotrends illuminate not only what’s important to consumers worldwide, but also why it’s happening and where it’s heading. Below is a brief description of each.
- Articles of Faith: Inner faith takes on a public face as ardent believers bring their worldview to every facet of daily life.
- Artisan: The return to handcrafted, one-of-a-kind objects, services and activities that express personal style.
- Beauty Mark: Passion for the pleasures of personal beauty and physical health; based on the belief that looking good and feeling good go hand in hand.
- Beehiving: The growth of tight-knit, alternative communities, countering the fragmentation we feel in other areas of social and national life.
- Brave New Man: The 21st-century redefinition of the masculine archetype, a wider and more varied expression of maleness than ever before.
- Carpe Diem: The all-out quest for fun, passion, adventure, novelty and guilt-free experiences of the Now.
- Control Freak: Consumers on the prowl for total control of environments, property, time, safety and wellbeing.
- Creature Kingdom: Pets are people too. Never before have we been so unconditionally in love with our furry, feathered and scaly friends — or lavished so much on them.
- Cultural Corazón: The active recognition and celebration of Latino culture, blending disparate facets from across national and generational touchpoints to form a new, heartfelt aesthetic.
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Moxie Pulse
Your source for daily and weekly trends
