Posted By Ivy Chang - August 15, 2011
One of the greatest challenges for driving enthusiasts isn’t just finding the perfect car but finding the perfect routes with the most fun driving experiences.
BMW Financial Services has created a new mobile app that crowdsources driving route discovery. Users can upload their favorite routes to the service and also receive notifications of nearby routes that other people have shared.
Implications: Don’t create apps that just tout the features of your product.
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