3 Twitter Tactics to Target Teens

Posted By Ivy Chang - February 23, 2012

Remember the days when your parents didn't know about Facebook?  I thought at the age of 25 I’d be safe from my overbearing and overprotective parents tracking my every move.  Then it happened. My mom and dad friend requested me on Facebook. Next thing I know I have phone calls from my parents asking about every name listed on my wall.  Despite how many times I make it known that I am a grown read more

Jell-O Temptations is Not for Children

Posted By rmay - December 21, 2011

Kraft Jell-O is testing a vending machine that provides free samples of Temptations, a Jell-O line targeting adults. The machine only serves adults by using Intel’s facial recognition optics and software to identify children. When a child is detected, the vending machine tells the child to step away. Implications: Facial recognition technology can be used to directly interact with a specific target audience.  Jell-O is reaching adults by giving them the read more

3 Ways Your Brand Can Apply Digital to TV

Posted By eknab - September 1, 2011

Talk and TV typically don't mix. When friends sit down to watch the latest episode of a show, they aren't interested to hear about what others had for lunch or the latest gossip. This is because watching standard television is a one-way communication, only allowing characters in shows and spokespeople in commercials to do the talking. Viewers are viewers and nothing more. Digital is giving people a reason to speak up read more

Toyota Embraces Mobile Backseat Driver

Posted By Ivy Chang - July 19, 2011

Toyota has rolled out its new kid-focused mobile gaming app called Backseat Driver. The app makes riding in the car a fun experience for kids by allowing them to drive along with their parents. Backseat Driver utilizes the GPS on the phone to create a virtual driving route that mirrors the actual road and integrates real world landmarks into the game. Kids are awarded points for steering read more

Barbie and Ken: Living in the Social Media Spotlight

Posted By gsteen - February 7, 2011

Barbie and Ken have been central figures in the childhoods of several generations of American women. Mattel has wisely begun to bring their story into the real world over the past decade, initially by engineering a breakup on Valentine's Day in 2004. Now Ken is trying to win Barbie back and it is up to participants on Facebook, Twitter and Foursquare to decide their fate. Ken is documenting his efforts read more