Japan Archive

Marketing to Kidults

kidults Kidults are the grown-ups who seem to be obsessed with media we've traditionally reserved for children or teenagers. In the United States it manifests itself in our national obsession with movies and TV shows derived from video games, comic books, and reboots of old kid's shows such as Transformers. If you’re looking to reach these audiences in new, untraditional ways, there is no better country to glean lessons from than Japan. Japanese pop culture is read more
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