Posted By Ivy Chang - February 10, 2012
A few weeks ago, we talked about the future of TV based on what we saw at CES. People will be able to interact more with what they are watching on their television screen via companion apps.
Interactive TV is still in its early phases; however, we are gradually beginning to see major broadcasting companies incorporating interactive features into their networks. Internet TV and interactive online videos are a big trend,
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Posted By rmay - January 15, 2012
Have you ever wandered around a store and felt intimated by the many options and cringe at the thought of trying on what seems like dozens of outfits before finding the perfect one? Or spent hours browsing clothes online only to decide that it probably won’t fit right anyway and end up purchasing nothing?
Whether you are shopping in-store or online, finding the perfect fit of a cute shirt or pair
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Posted By eknab - June 16, 2011
Crispin Porter & Bogusky's final execution for Burger King, "Whopper Lust," is centered on DirecTV channel 111, which displays a rotating Whopper and a clock. For each five minutes that participants watch the channel they earn one free burger. To ensure engagement, viewers must answer questions that appear as they watch or else they lose.
Implications: This example demonstrates the strength of simple messaging and an interesting way to drive long-lasting
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Posted By eknab - April 19, 2011
Devo has just released its ninth album called "Something for Everybody." The album itself is special in that the tracks were selected by fans. The crowdsourced track list came from a "song study" that the band did to participate in what they call "secondary creativity." The music video, however, is something in and of itself. Viewers can click to control where the camera is facing in the video, and can
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Posted By eknab - April 14, 2011
International dessert brand Magnum has created a cross-site "pleasure hunt" game that gives participants various tasks for a character in the game to perform, such as collecting candies. The user is taken to various websites automatically as the character jumps from site to site, making the experience seamless for the participant. The advergame is timed and scores are tracked based on the number of candies collected as well as other
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Posted By sspearman - March 17, 2011
For years social media channels like Facebook, MySpace and Twitter have been changing the nature of how big brands and celebrities interact with customers and fans. A key advantage to these social channels is that they bring such larger-than-life entities down to earth, creating more personal connections with everyday people. However, as time goes by, these mostly text-based campaigns are handled by copywriters and celebrity interns, who can effectively promote
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Posted By gsteen - March 15, 2011
Coca-Cola is preparing to launch a TV campaign with an accompanying interactive online video that allows viewers to see themselves on-screen after uploading footage of themselves to an online tool. The campaign is aimed at teens and depicts the ritual of listening to music while drinking Coca-Cola. It is part of a larger effort dubbed "Coca-Cola Music", a program that aims to offer young people an inside look at the
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Posted By eknab - February 28, 2011
SocialEyes is a video chat platform that launched Monday. The service includes a desktop application and website, but curiously does not include mobile components. Not yet, at least. This could be attributed to the fact that the service runs on Flash, which is not supported on Apple's mobile products. Nevertheless, SocialEyes is "social" in nature not only because the service allows for group chatting, but also because users log in
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Posted By sspearman - February 1, 2011
Monday marked the launch of Canvas, a new photo and image-based social network from the founder of controversial image board 4chan (NSFW). Unlike its more offensive counterpart, Canvas hopes to create a mainstream website for image editing and collaboration that can give birth to image-based Internet memes like LOLCats and Paranoid Parrot. Canvas is in private beta and may not be able to crossover into mainstream success, but it is
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Posted By eknab - January 24, 2011
Online video is something that we have learned we just can’t live without. From nostalgic home videos to professionally-developed music videos, they keep us entertained as the day goes by. But now, viewers can do more than just sit back and relax- 360° video is bringing interactivity to online video in more ways than one. Within this format, viewers are transformed into participants as they are given the reins, making
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