Use Games To Create Real Change

Posted By gsteen - October 26, 2011

"Gamification" was a hot topic last year, but you don't hear much about it these days. This is ironic because it's now that gamification seems to be maturing as a way to drive action and make boring tasks entertaining. For example, Facebook and the Natural Resources Defense Council are designing a unique social game that encourages responsible energy consumption. Users will compare their energy use with their friends, share tips and read more

Marketers: Use Your Milk Money to Buy Candy

Posted By gsteen - March 10, 2011

NTT Communications, one of the world's largest telecommunications companies, has created an amazing service for its Japanese customers that tracks health data for them and helps them optimize their lifestyle to meet their goals. The app will analyze what the user eats with nothing more than a photo of each meal; image analysis is used to determine the content of the meal. The app will also track daily activity through the read more

Telecom Gets Involved in Consumer Health

Posted By sspearman - March 3, 2011

Japan's NTT Communications has released a new mobile app called the Health Enhancement Assist Service. The tool lets Japanese mobile users send photos to the service to track what they eat. But the service goes one step further: it also tells you how many calories are in the meal simply by analyzing the image. The app also tracks movement with a pedometer, includes instructional exercise videos from a Japanese gym read more