Green Marketing Takes a Dip But Remains Relevant

Posted By gsteen - June 9, 2011

The last two decades have seen an explosion of interest in activities dubbed green, sustainable or environmentally friendly. Just look at a graph of how often the word "sustainable" has been used in books over the past hundred years. Nothing ... nothing ... still nothing. Then suddenly the term skyrockets to prominence in the 1990's. It then dips after peaking around the year 2000. This is probably a reflection of myriad read more

Japan’s New Normal is the Future of Media Consumption

Posted By eknab - May 25, 2011

Japan is the birthplace of cutting-edge concepts and trends in the tech world that can garner adoption spanning the globe. With Japan's infrastructural struggles due to the March 11 tsunami will come technological advancements that may ultimately shift marketing and consumer behavior on an international scale in the years to come. This is specifically happening in energy-specific technologies as the country faces consistent threat of blackouts. Many companies are innovating in read more

Apple Obtains Patent for Solar-Powered Devices

Posted By eknab - January 23, 2011

Are we going to be seeing solar-charged iPhone and iPads in the near future? This could become a reality if Apple executes on a recently awarded patent that describes solutions for charging a variety of devices (including laptops, tablet devices or mobile phones) via solar power. Implications: Apple never fails to set the bar high. This patent illustrates the company's potential to break new digital ground, set a standard of sustainability read more