Coming Soon: 609 Million New Ways to Reach Consumers

Posted By gsteen - July 27, 2011

A man walks up to the cash register and taps his phone on a pad that is sitting on the counter. Then he walks out of the store carrying a giant bag stuffed with new clothes without handing over any cash or using a credit card. Technologists have predicted for years that we would all begin using our phones as credit cards, losing the plastic and simply waving our devices when read more

SNAP Links Loyal and Social Customer Behavior

Posted By eknab - February 10, 2011

SNAP, which stands for "Social Network Appreciation Platform," is a startup that aims to merge merchants' existing loyalty rewards programs with customer social graphs to create a mutually-beneficial experience. The product works like this: dedicated customers use their existing loyalty cards at their favorite shops. With the completion of the transaction then comes an automated activity notification on Facebook, Twitter and/or FourSquare. Participants may then receive rewards such as badges read more