Posted By gsteen - January 10, 2012
New media platforms demand new formats for content:
The printing press gave rise to the widespread distribution of books and newspapers. Radio bred panel discussions and radio dramas. The television encouraged the growth of half-hour video entertainment in a world previously dominated by feature-length films.
The most recent iteration of this is tablets and smartphones encouraging short-form entertainment such as web video and podcasts.
The Casualization of Content
One of the hallmarks of mobile
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Posted By gsteen - August 4, 2011
Sarah Silverman is describing various reasons she might kill and dismember an old man on a deserted island. Warmth, shade and food are compelling reasons the comedienne offers, but one use in particular stands out. Turning his skin into a tarp.
This conversation is taking place on behalf of Denny's as part of their Always Open series, a collection of short videos that feature comedian David Koechner chatting with his peers
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Posted By eknab - July 21, 2011
Have you ever seen a die-hard Star Wars in uniform for a convention or the like? Besides seeing fans on TV I haven't, probably because I'm not really a fan. Nevertheless, the series has key ingredients that make it a success, including demonstrations of futuristic technologies like robots and holograms. These technologies are making not only Star Wars successful, however; they are being integrated into our daily lives in a
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Posted By gsteen - June 29, 2011
Defiance is a new TV show on the SyFy network. Defiance is also a new multiplayer online game. The difference? While both are set in the same dystopian universe and even share characters, one experience takes place in San Francisco and the other in St. Louis.
Transmedia creative properties are those that depend on multiple media channels and formats to compose a singular story. The notion of transmedia creativity has won
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Posted By gsteen - May 9, 2011
Wrigley’s 5 Gum is kicking off a five year art project that will touch all five senses of participants through music, film, fashion and gaming. The first piece of the project is The Nightjar, a mobile game with a unique twist. Participants will navigate a pitch black space using only sound while trying to escape mysterious enemies. This and subsequent projects will position Wrigley's 5 Gum as a "unique experience"
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Posted By gsteen - March 2, 2011
Ogilvy & Mather is launching a new PR campaign aimed at repairing their reputation after one of their subsidiary agencies promoted a horror film by pretending to market an illegal cash-for-organs operation. 1984, a South African agency that Ogilvy purchased last year, created the campaign on behalf of Indigenous Film Distribution for their film 'Night Drive.' South African consumers were upset with the campaign because the human organ trade is
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Posted By sspearman - February 14, 2011
Shock jock Howard Stern, self-proclaimed "King of All Media," was king for a day on Twitter over the weekend. His 1997 autobiographical film, Private Parts, made it to Twitter's top trends list on Saturday as Stern live-tweeted commentary on the film while it aired on HBO. Live commentary on broadcasts is something that Twitter's executives have been promoting for a long time, and Stern seems to have done it right.
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Posted By eknab - January 25, 2011
Netflix has begun to make some moves that have DVD lovers a little upset. The service has removed the “Add to DVD Queue” button from its streaming devices.
Implications: The move signals a shift in philosophy for Netflix as they focus on their video streaming business. Streaming will continue to grow in 2011, and advertisers will have to pay attention.
Cultural Macrotrend: Get Real
via Yahoo! Movies
Posted By eknab - January 23, 2011
Many directors have shot films using only the iPhone4 as cameras. One filmmaker, however, has taken that to the next level. French filmmaker Mathieu Weschler spent two years making The Trashmaster. And that’s not the crazy thing. What’s insane is that the film’s footage, an epic 88-minutes of drugs and violence, is made entirely from scenes in Grand Theft Auto IV.
Implications: Gaming has become so graphically rich and culturally significant
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Posted By eknab -
For years, Redbox has been flying high with DVD kiosks that offered cut-rate movie rentals for $1 a day. But Redbox might want to launch a digital rental service soon, before it sees its DVD kiosk business affected by Netflix and other services that allow consumers to rent and purchase movies from the comfort of their own homes.
Implications: Netflix is setting the standard for other entertainment companies who are scrambling
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