Posted By rmay - January 15, 2012
Have you ever wandered around a store and felt intimated by the many options and cringe at the thought of trying on what seems like dozens of outfits before finding the perfect one? Or spent hours browsing clothes online only to decide that it probably won’t fit right anyway and end up purchasing nothing?
Whether you are shopping in-store or online, finding the perfect fit of a cute shirt or pair
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Posted By eknab - July 13, 2011
Most people think augmented reality, or AR, is a type of mobile app that adds a digital layer to the real world. That isn't entirely true. It's more than visual, more than mobile and has more marketing potential than you may have realized.
The Status Quo of Augmented Reality
The stereotypical implementation of augmented reality involves a smartphone and an app. Users of such platforms typically open up the app, which turns
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Posted By eknab - June 29, 2011
PacSun has created a native mobile application that allows users to browse products from multiple brands using a sleek navigation. What sets it apart is the 15% discount users receive after simply downloading the app. Additionally, in the "Create a Look" section, users can tailor an entire ensemble, including hat, shoes and other accessories, to share with friends and purchase.
Implications: The "Create a Look" section allows for customization added to
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Posted By gsteen - June 15, 2011
P&G’s Beauty and Grooming division recently released My Beauty Adviser, a mobile application that gives users a consultation to determine what products are best suited to help them improve their look. The consultation consists of multiple choice quizzes that ask users to identify their goals along with the type of skin and hair they have. Users can also read product reviews and access My Beauty Adviser Magazine, which offers exclusive
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Posted By eknab - June 8, 2011
With sites such as DamnYouAutocorrect.com it is no secret that predictive text can lead to some shocking and/or horrifying scenarios. Predictive analysis, on a more helpful note, can allow users and brands to take advantage of information mining or keep tabs on emerging media content that is soon to be a big hit. Brands can use this information to stay on the forefront of emerging trends in their industries.
Sites such
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Posted By gsteen - May 26, 2011
Ten years ago Apple opened their first retail store. Last week they celebrated the anniversary by installing iPad 2 sales stations in their stores. The iPads are equipped with an application that will answer questions about Apple products and allow customers to signal support staff to come over for assistance. As usual, Apple generated buzz disproportionate to the significance of their announcement, but they are not the only company taking
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Posted By gsteen - May 19, 2011
When the Microsoft Zune MP3 player first hit store shelves in 2006, it boasted a very interesting feature. Users could send songs to other Zune owners via Wi-Fi cards built into the devices. Why didn't it take off? No one could find another Zune owner anywhere nearby. But Microsoft was onto something big with the feature. Proximity-based social networks can facilitate digital interactions with friends and spontaneous rendez-vous with strangers.
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Posted By eknab - May 18, 2011
Nike has created an in-store and online gaming experience entitled the "Nike Air Live Show" to promote its Nike Air line of shoes in Argentina. The shoes are levitated in thin air thanks to technology from partnering company Castro Innovation. When players blow into a microphone either at point-of-sale or from a personal device outside of the store, the shoes begin to race down a track. Weekly prizes, as well
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Posted By gsteen - May 9, 2011
Wrigley’s 5 Gum is kicking off a five year art project that will touch all five senses of participants through music, film, fashion and gaming. The first piece of the project is The Nightjar, a mobile game with a unique twist. Participants will navigate a pitch black space using only sound while trying to escape mysterious enemies. This and subsequent projects will position Wrigley's 5 Gum as a "unique experience"
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Posted By eknab - May 4, 2011
Along with everything that has happened in the news lately, from the Royal Wedding to the death of Osama bin Laden, a parallel wave of online conversations has ensued. The "amplified present" is a phrase that refers to how these conversations spark the amplification of real-world events through digital means. Whether they happen expectedly or unknowingly, any event of any size can grab the focus of an online audience, creating
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