Posted By gsteen - February 22, 2012
Do you suspect that you sometimes lose potential sales when a person sees a product of yours that they want on Facebook, but then gets distracted before they follow through with buying it?
Of course you do!
Now ThingLink has come to the rescue with ThingLink Tabs, a new product in the company’s line of interactive image tools that allows you to add links anywhere inside an image on your Facebook page.
Implications:
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Posted By rmay - February 8, 2012
Lady Gaga has an impressive fan base in social media with close to 19 million Twitter followers. Now she has taken a plunge deeper into the online world with the closed beta launch of her very own social network, LittleMonsters.com.
Backlane, a startup Lady Gaga has invested in, has created a new community for Lady Gaga fans to create and share content, interact with other Little Monsters, and in a Reddit-like
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Posted By gsteen -
As of a few years ago, a conversation with a new friend would often end with a particular question: "Are you on Facebook?"
Nobody asks that question any more. At least not in the United States, where 83% of internet users are now on the service.
Facebook has managed to take ownership of the online social world, boasting over 800 million users and ranking as the number one social network in many
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Posted By rmay - February 6, 2012
Recently a lot of attention has been placed on social media pitfalls, such as McDonald’s failure with Twitter hashtags, but it is important to adequately prepare for technology problems as well.
The websites of Coca-Cola, Acura and the film Act of Valor failed to stand up to the ad-driven traffic during Sunday’s Super Bowl. Coke’s Facebook app highlighting animated polar bears was down long enough for a maintenance page to be
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Posted By gsteen - January 30, 2012
Time Warner Cable has just dropped the Madison Square Garden’s channel from their lineup due to a contract dispute. The channel was broadcasting events from the venue on the channel, which was solely dedicated to their content.
The Knicks wisely used social media to minimize the loss of viewership and momentum due to the blackout by organizing viewing parties at Gotham-area sports bars. They are also using the events to garner
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Posted By rmay - January 11, 2012
Facebook began a rollout of ads posting to the news feed today. These paid ads are an addition to the ad system of “Sponsored” stories found on the sidebar. The ads are labeled as “Featured” to distinguish them as a paid marketing message from a brand page they have chosen to connect to. Stories that friends have interacted with also have the potential to appear in your news feed. Facebook
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Posted By rmay - January 4, 2012
When IKEA spotted almost 100,000 likes on a Facebook page called “I Wanna Have a Sleepover In Ikea,” it sparked the idea to create a competition for Facebook fans to have the chance to be a part of a sleepover at the Essex IKEA store in the UK. A lucky 100 people were selected to spend the night to test out products, enjoy manicures, or talk to a sleep expert.
Implications:
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Posted By rmay - December 21, 2011
Kraft Jell-O is testing a vending machine that provides free samples of Temptations, a Jell-O line targeting adults. The machine only serves adults by using Intel’s facial recognition optics and software to identify children. When a child is detected, the vending machine tells the child to step away.
Implications: Facial recognition technology can be used to directly interact with a specific target audience. Jell-O is reaching adults by giving them the
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Posted By sspearman - November 7, 2011
A campaign for Dutch Facebook users lets them select a car to get a special social media makeover. But instead of choosing from new models to get the upgrades, VW is tapping into nostalgia for two iconic vehicles: the original T1 and Bug.
Netherlands VW fans can vote on which of the two classic models they want to get the upgrade. They are then taken through an interactive experience that lets
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Posted By gsteen - October 26, 2011
"Gamification" was a hot topic last year, but you don't hear much about it these days. This is ironic because it's now that gamification seems to be maturing as a way to drive action and make boring tasks entertaining.
For example, Facebook and the Natural Resources Defense Council are designing a unique social game that encourages responsible energy consumption. Users will compare their energy use with their friends, share tips and
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