What to Expect for Apple’s Garageband for E-Books

Posted By Ivy Chang - January 17, 2012

While Apple has not announced their latest plans for the iPad 3, they are discussing something publishers may want to tune into. Apple is planning to unveil a new interactive platform called Garageband for e-books.  This new software will make it easy for people to create interactive e-books and allow content to be published for a wider audience, just like the music program.  For one, students could easily justify buying an read more

Scholastic’s Read 180 Program Goes to the Games

Posted By sspearman - March 24, 2011

The Read 180 program is a reading intervention program that helps youth build their reading skills. The program serves 1 million students across the U.S. and combines a software program, small group instruction, whole group instruction and independent reading. This year Scholastic has decided to add different gamification elements to the system to make it more engaging. Students can earn badges similar to those found in Foursquare and can set read more

Progresso Soups Up its Social

Posted By eknab - March 10, 2011

Progresso has recently launched a social initiative in a test market that is probably going to be the start of a new social era for CPG brands. The Idea Pantry is a collection of Progresso sauces that come with online video tutorials, helping home cooks achieve premium results. Consumers who purchase the sauces can visit theideapantry.com, where participants can follow a "lesson plan," download coupons and interact with the cook. read more