Posted By gsteen - February 22, 2012
Do you suspect that you sometimes lose potential sales when a person sees a product of yours that they want on Facebook, but then gets distracted before they follow through with buying it?
Of course you do!
Now ThingLink has come to the rescue with ThingLink Tabs, a new product in the company’s line of interactive image tools that allows you to add links anywhere inside an image on your Facebook page.
Implications:
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Posted By rmay - January 9, 2012
EBay’s PayPal is testing in-store payments in five Home Depot stores, as PayPal attempts to expand into the offline world of brick and mortar stores. The in-store payment system allows shoppers to make purchases without cash or a physical credit card, and instead use PayPal by typing in their phone number and personal identification number into a payment terminal.
Implications: Electronic payment systems will continue to expand and improve throughout 2012.
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Posted By eknab - September 8, 2011
We are seeing them drop like flies. Groupon, Yelp, Facebook. Oh my!
It may seem strange that daily deals services on platforms like these are seeing less activity or nixing their services altogether. Back in the good ol' days, in 2010 and early 2011, sites like Groupon and Living Social were a hit.
Shoppers loved these services, which boasted drastically reduced prices for shoppers at restaurants, clothing shops and other businesses.
But now
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Posted By eknab - September 1, 2011
Talk and TV typically don't mix. When friends sit down to watch the latest episode of a show, they aren't interested to hear about what others had for lunch or the latest gossip. This is because watching standard television is a one-way communication, only allowing characters in shows and spokespeople in commercials to do the talking. Viewers are viewers and nothing more.
Digital is giving people a reason to speak up
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Posted By eknab - June 29, 2011
PacSun has created a native mobile application that allows users to browse products from multiple brands using a sleek navigation. What sets it apart is the 15% discount users receive after simply downloading the app. Additionally, in the "Create a Look" section, users can tailor an entire ensemble, including hat, shoes and other accessories, to share with friends and purchase.
Implications: The "Create a Look" section allows for customization added to
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Posted By eknab - June 6, 2011
The Kaiser Chiefs is a band from Leeds that is showcasing the future of f-commerce, or commerce-enabled Facebook initiatives, with the June 3rd launch of their "The Future is Medieval" album. Fans can visit the band's Facebook page to create their own list of 10 tracks out of the 20 tracks on the album, complete with their own cover art. After purchasing and downloading the content, the customized album becomes
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Posted By eknab - May 23, 2011
Stop & Shop and Giant Food Supermarkets, which are found primarily in the Northeast, have added personal scanning devices to shopping carts. The technology allows participants to ring up their items as they shop to allow for easy payment at the counter. In the short time this system has been in place sales have been 10% higher for customers that use the device. Nordstrom and Home Depot are implementing similar
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Posted By sspearman - May 11, 2011
A recent study has shown that even negative product reviews on websites can drive sales while poorly-written positive reviews can actually hurt sales. Zappos.com is now using Amazon’s Mechanical Turk to crowdsource the copy editing of the reviews on its site, which has raised ethical questions about editing user-generated content. Regardless of the issues, the effort by Zappos demonstrates that grammar in reviews has a real impact on how online
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Posted By sspearman - May 5, 2011
Moxsie, an online retailer that features independent fashion brands, is taking a more human approach to delivering personalized recommendations to online shoppers. While sites like Amazon and others look for more sophisticated recommendation algorithms, Moxsie is doing a trial run of personal shoppers who will analyze the site’s top 30 customers’ shopping histories and other factors to create personalized, curated product recommendations to deliver via email. If the trial succeeds,
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Posted By eknab - April 19, 2011
Devo has just released its ninth album called "Something for Everybody." The album itself is special in that the tracks were selected by fans. The crowdsourced track list came from a "song study" that the band did to participate in what they call "secondary creativity." The music video, however, is something in and of itself. Viewers can click to control where the camera is facing in the video, and can
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How Can Your Brand Leverage Interactive TV in 2012?
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