Posted By gsteen - September 7, 2011
Ariel is making laundry detergent less boring by inviting Facebookers to stain clothing through the use of a remote-controlled liquid-blasting robot.
A glass installation in Sweden holds the robot and displays white clothing to aim its liquid cannon at. Participants control the robot with a Facebook app and if they hit a piece of clothing, it is washed and mailed to the player, gifting them with a new piece of clothing
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Posted By eknab - July 13, 2011
Most people think augmented reality, or AR, is a type of mobile app that adds a digital layer to the real world. That isn't entirely true. It's more than visual, more than mobile and has more marketing potential than you may have realized.
The Status Quo of Augmented Reality
The stereotypical implementation of augmented reality involves a smartphone and an app. Users of such platforms typically open up the app, which turns
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Posted By sspearman - June 21, 2011
Coca-Cola Israel recently executed a recycling campaign that heavily integrated Facebook Places. Coke Israel added 10,000 recycling centers to the Facebook Places database and encouraged users to check in and snap a photo as they used the recycling centers. The most active user was crowned the Coca-Cola Recycling King.
Implications: By doing the legwork of adding the large number of recycling centers to Facebook, Coca-Cola was able to raise awareness of
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Posted By eknab - June 13, 2011
Pedigree's New Zealand branch is helping local homeless dogs find owners via its new "Doggelganger" website. The platform allows prospective pet adopters to upload a photo or take one with a webcam. It then scans the user's image and matches it with a similar-looking canine in need. From there visitors can send request further contact.
Implication: This is a great example of branded cause marketing. Pedigree's online engine creates an emotional
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Posted By gsteen - June 9, 2011
The last two decades have seen an explosion of interest in activities dubbed green, sustainable or environmentally friendly. Just look at a graph of how often the word "sustainable" has been used in books over the past hundred years. Nothing ... nothing ... still nothing. Then suddenly the term skyrockets to prominence in the 1990's. It then dips after peaking around the year 2000. This is probably a reflection of myriad
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Posted By sspearman - June 1, 2011
Axe has created a browser widget that makes it easy for people to "spray away" content that they think "stinks" on various sites across the Web. Users add the Axe SprayAway widget to their bookmark bar, and when they see content they don’t like they can click the button to have a small Axe can to spray over news stories, photos, and other content. The campaign is a reflection of
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Posted By gsteen - May 31, 2011
The Internet has changed the way the world works in a number of ways. Many of these changes resulting from its ability to facilitate communication amongst strangers. Commerce, dating, job hunts and fan clubs have all benefited greatly from this effect. One of the more recent developments is the rise of shared goods, which is a component of the shift from ownership to access that is also represented by subscription
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Posted By gsteen - May 26, 2011
Ten years ago Apple opened their first retail store. Last week they celebrated the anniversary by installing iPad 2 sales stations in their stores. The iPads are equipped with an application that will answer questions about Apple products and allow customers to signal support staff to come over for assistance. As usual, Apple generated buzz disproportionate to the significance of their announcement, but they are not the only company taking
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Posted By sspearman - May 25, 2011
Men's deodorant brand Lynx (Axe in the U.S.) has created a mobile app that makes it easy for guys to aggregate photos and other media they create while out on the town with their friends. The app even pulls in social media activity from sites like Twitter. Users can go to a dedicated website to view the aggregated content and refresh their memories as to exactly what happened the night
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Posted By gsteen - May 24, 2011
Jell-O has created a mood monitor that registers smiley and sad face emoticons on Twitter in order to measure the overall mood of users on the platform. The monitor then responds by sending Jell-O pudding coupons to unhappy users. Coupons are only sent when the mood on Twitter is dominantly sad. The mood monitor is a component of a larger Jell-O campaign that centers around the pudding face, an extreme
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