Social Media Isn’t For Homebodies. It’s For Beer Drinkers.

Posted By eknab - August 18, 2011

Beverage brand Carlsberg has created a mobile app called "Tournée Digitale" that aims to get people out of bed and into the bar. Users can buy a round of drinks for friends and self-name the beer to be a "Moxiesberg," for example, to keep track of who bought the round. Users can then select the friends they want to share drinks with as well as a Carlsberg-sponsored party or event read more

Pringles Rocks Out With New Mobile App

Posted By eknab - July 5, 2011

Pringles is appealing to music lovers by turning their smartphones into guitars and drum kits. The Pringles Crunch Band mobile app mimics these instruments while the Pringles packaging itself can be turned into an amplifier by plugging a stereo cord into the phone. Additional instruments such as bass guitar and “the Pringleshaker” can be unlocked by purchasing more cans of Pringles and scanning their barcodes. Implications: Pringles is adding value to read more