Tesco’s Mobile Commerce Solution
Global grocery chain Tesco faced a major challenge after reaching #2 in the South Korean market. How do they become #1 without increasing the number of physical stores? The chain installed out-of-home storefronts in subways with QR codes that let people shop for groceries while they waited for the train. After filling their virtual carts, Tesco employees deliver the goods directly to the home, sparing the shopper a trip to read more
