Volkswagen Unleashes Real-Time Roulette Game

Posted By eknab - August 22, 2011

Volkswagen recently created an interactive online game to showcase the low fuel consumption of its Golf BlueMotion model. Participants visited a Google Maps and Streetview-enabled website to see in real-time where the car was on Norway's route E6 and guess where it would run out of gas. The closest guesser won the car. Contestants only had one chance to guess, giving an incentive to research more about the car before read more

How BMW Enhances Its Product via Mobile

Posted By Ivy Chang - August 15, 2011

One of the greatest challenges for driving enthusiasts isn’t just finding the perfect car but finding the perfect routes with the most fun driving experiences. BMW Financial Services has created a new mobile app that crowdsources driving route discovery. Users can upload their favorite routes to the service and also receive notifications of nearby routes that other people have shared. Implications: Don’t create apps that just tout the features of your product. read more