Posted By rmay - January 15, 2012
Have you ever wandered around a store and felt intimated by the many options and cringe at the thought of trying on what seems like dozens of outfits before finding the perfect one? Or spent hours browsing clothes online only to decide that it probably won’t fit right anyway and end up purchasing nothing?
Whether you are shopping in-store or online, finding the perfect fit of a cute shirt or pair
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Posted By rmay - December 22, 2011
The Louvre has partnered with Nintendo to upgrade the museum’s current audio system to Nintendo 3DS consoles. Visitors will be able to select a digital themed guide to tour the 60,000 square foot museum. Through the Nintendo 3DS system, users can interact with the touch screen and 3D features to experience the museum in a new way.
The Louvre is continuing this digital upgrade by releasing mobile and tablet apps for
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Posted By Ivy Chang - November 3, 2011
There have been a number of occasions where I would walk down the street and come across an item I really liked but had no idea where to get it. With Amazon’s new app, everything has the potential to come with a virtual ID tag to make searching for the project simple.
Flow is an augmented reality app that can identify products that are in the real-world using barcodes or image
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Posted By eknab - July 13, 2011
Most people think augmented reality, or AR, is a type of mobile app that adds a digital layer to the real world. That isn't entirely true. It's more than visual, more than mobile and has more marketing potential than you may have realized.
The Status Quo of Augmented Reality
The stereotypical implementation of augmented reality involves a smartphone and an app. Users of such platforms typically open up the app, which turns
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Posted By gsteen - February 17, 2011
Image recognition technology has become a frequent topic of conversation in several industries since Google launched their Goggles application in late 2009. In the meantime, Goggles has become quite good at recognizing landmarks, text, logos, and cover art. It can even solve Sudoku puzzles!
Visual search, or search using image recognition instead of text or voice input, is the primary application that Google has envisioned for Goggles. For example, Goggles users
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Posted By eknab - January 25, 2011
iPhone users with the Word Lens app can point their camera viewfinder at any sign in Spanish and get an instant translation of the text into English. It has to be seen to be believed.
Implications: Word Lens is an app that demonstrates the capability of machine vision apps that recognize objects, text, and 2D codes. These features should be considered when planning future mobile executions.
Cultural Macrotrend: Cultural Fusion
via Inside Mobile
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Posted By eknab - January 24, 2011
Sorel is partnering with mobile app developer GoldRunto conduct an augmented reality scavenger hunt at Sundance. Participants who discover the virtual bears are eligible to win Sorel boots, access to VIP-only events and other prizes.
Implications: The execution shows how mobile augmented reality and barcodes can supplement a campaign by entering people into sweepstakes and promotions at public events.
Cultural Macrotrend: Merit Badges
via AdRants
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