WiO Enhances TV-Watching Experience
WiO is a mobile app launching in a couple of weeks that uses audiotagging to link consumers' smartphones to commercials and TV shows. Users open the app, it listens to the commercial or TV show, and information linked to the product pops up on the app when the correct commercial or show is on. If the advertiser has partnered with Wio, the user can receive deals or other marketing elements read more
