Posted By Ivy Chang - March 8, 2012
Let’s face it. There was plenty of backlash when Facebook introduced the new Timeline for users. Now, brands are going to have to adopt the new format and once again rethink their marketing strategies.
Brands are constantly looking for ways to improve their sites based on user feedback and previous successes and failures. The overall brand logo as well as the look and feel of the site plays a big factor
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Posted By eknab - July 13, 2011
Most people think augmented reality, or AR, is a type of mobile app that adds a digital layer to the real world. That isn't entirely true. It's more than visual, more than mobile and has more marketing potential than you may have realized.
The Status Quo of Augmented Reality
The stereotypical implementation of augmented reality involves a smartphone and an app. Users of such platforms typically open up the app, which turns
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Posted By eknab - June 30, 2011
Generally, the best ideas solve complex problems in the simplest of ways. Gesture-based interfaces, while simple and easy to use, have not solved complex problems traditionally. While Kinect may help to get people off the couch and moving around more, the true value is in the entertainment, making that solution a secondary outcome. But gesture-based interfaces are now taking steps into areas where the technology is a primary solution, amplifying
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Posted By gsteen - June 29, 2011
Defiance is a new TV show on the SyFy network. Defiance is also a new multiplayer online game. The difference? While both are set in the same dystopian universe and even share characters, one experience takes place in San Francisco and the other in St. Louis.
Transmedia creative properties are those that depend on multiple media channels and formats to compose a singular story. The notion of transmedia creativity has won
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Posted By gsteen - June 16, 2011
Projection mapping, which is the technique of beaming video onto three dimensional objects in a way that makes the objects themselves appear to move, has been a hot topic of conversation in the ad industry for some time. We have been seeing more sophisticated examples of it over the past year; smart marketers find success by making sure their projects are seen online by as large an audience as possible.
Adidas
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Posted By eknab - June 6, 2011
The Kaiser Chiefs is a band from Leeds that is showcasing the future of f-commerce, or commerce-enabled Facebook initiatives, with the June 3rd launch of their "The Future is Medieval" album. Fans can visit the band's Facebook page to create their own list of 10 tracks out of the 20 tracks on the album, complete with their own cover art. After purchasing and downloading the content, the customized album becomes
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Posted By gsteen - May 9, 2011
Wrigley’s 5 Gum is kicking off a five year art project that will touch all five senses of participants through music, film, fashion and gaming. The first piece of the project is The Nightjar, a mobile game with a unique twist. Participants will navigate a pitch black space using only sound while trying to escape mysterious enemies. This and subsequent projects will position Wrigley's 5 Gum as a "unique experience"
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Posted By eknab - April 28, 2011
Blurb is an established self-publishing startup and on Thursday the company released Blurb Mobile for both the iPhone and iPod Touch. Users can create sharable stories on the app using mobile photos, video and audio. Users can then edit their stories by rotating, cropping, sequencing and otherwise altering their content and can also add such features as geotags and text or audio captions. The final product can be shared via
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Posted By gsteen - April 25, 2011
Late last year Range Rover partnered with Fantasy Interactive to create the "Pulse of the City" app, which lets users create digital art by traveling around their city and tracking their activity via GPS. Their movements are represented on a city map, facilitating the creation of shapes and words through carefully planned travel routes. When the app was released, Range Rover tapped internet music video sensation OK Go to promote
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Posted By eknab - April 20, 2011
Is a bird in the hand worth two in the bush? Couldn't tell you. Which came first, the chicken or the egg? We may never know. But there is one well-known saying that can be universally agreed upon: two minds are better than one. We are beginning to see this same mentality being applied in the digital space as some mobile apps are being created to work with other machinery.
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