Posted By gsteen - February 28, 2012
170,389 people checked into the Oscars Sunday, a new record for entertainment check-ins. The awards show almost doubled the second place finisher for the week, which was “The Big Bang Theory.”
This is in addition to the recent inclusion of GetGlue in ads for new TV shows, which is another strong sign that the app has entered the spotlight. Our discussion of Interactive TV from a few weeks ago looked at
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Posted By gsteen - January 10, 2012
New media platforms demand new formats for content:
The printing press gave rise to the widespread distribution of books and newspapers. Radio bred panel discussions and radio dramas. The television encouraged the growth of half-hour video entertainment in a world previously dominated by feature-length films.
The most recent iteration of this is tablets and smartphones encouraging short-form entertainment such as web video and podcasts.
The Casualization of Content
One of the hallmarks of mobile
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Posted By gsteen - July 27, 2011
A man walks up to the cash register and taps his phone on a pad that is sitting on the counter. Then he walks out of the store carrying a giant bag stuffed with new clothes without handing over any cash or using a credit card.
Technologists have predicted for years that we would all begin using our phones as credit cards, losing the plastic and simply waving our devices when
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Posted By gsteen - June 15, 2011
P&G’s Beauty and Grooming division recently released My Beauty Adviser, a mobile application that gives users a consultation to determine what products are best suited to help them improve their look. The consultation consists of multiple choice quizzes that ask users to identify their goals along with the type of skin and hair they have. Users can also read product reviews and access My Beauty Adviser Magazine, which offers exclusive
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Posted By gsteen - May 19, 2011
When the Microsoft Zune MP3 player first hit store shelves in 2006, it boasted a very interesting feature. Users could send songs to other Zune owners via Wi-Fi cards built into the devices. Why didn't it take off? No one could find another Zune owner anywhere nearby. But Microsoft was onto something big with the feature. Proximity-based social networks can facilitate digital interactions with friends and spontaneous rendez-vous with strangers.
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Posted By gsteen - May 2, 2011
Zoo Records, a Hong Kong music store, recently orchestrated an innovative indie rock concert. The goal was to help up and coming bands reach an audience larger than a rock club would accommodate and to encourage fans to share their love for the bands online. The concert was broadcast to mobile phones all over the country; that was the only way to attend. The concert drew over 10,000 attendees and
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Posted By eknab - April 20, 2011
Is a bird in the hand worth two in the bush? Couldn't tell you. Which came first, the chicken or the egg? We may never know. But there is one well-known saying that can be universally agreed upon: two minds are better than one. We are beginning to see this same mentality being applied in the digital space as some mobile apps are being created to work with other machinery.
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Posted By gsteen - March 31, 2011
Marketing gurus often recommend that brands "treat consumers like friends," but how can they truly adopt this mantra when every communication is akin to a first or second conversation? When meeting friends for dinner, most people will follow up on topics of conversation from their last get together, but this is not possible for marketers to replicate. That's going to change soon, though. By the end of 2011, advertisers will soon
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Posted By eknab - February 16, 2011
In late December, a new member of the Apple family came to be; the iAd. Like the iPhone and iPad, it is the forefather of its kind and because of this the platform has become synonymous with rich mobile advertising. It's the Kleenex of interactive mobile ads. Thanks to Apple's technology, advertisers now realize the breadth of interactivity that is possible in the mobile advertising space. Apple is not alone
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Posted By eknab - February 15, 2011
Some people view QR codes as a bridge technology that is holding us over until a newer, better, faster, cleaner-looking technology comes along. Others, such as Canadian fashion chain Dynamite, are grabbing the bull by the horns. They have embraced the technology in a 360- degree campaign that includes social networks, digital out-of-home and traditional print media. When a participant scans any QR code in one of these placements, they
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