Posted By Ivy Chang - May 11, 2012
Want to catch up with what happened in the digital world this week? Our weekly cheat sheet will fill you in on everything you missed while you were scrambling to meet deadlines and put out fires.
Check out Google Maps cool labyrinth web game, Absolut Vodka's augmented reality street art, how Stride gum created the world's longest banner ad, and more!
1. Learn About Google Maps With Their New Cube Game
Don't
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Posted By rmay - May 8, 2012
Last month, Procter & Gamble launched their first ever global campaign, “Thank You Mom.” The marketing plan includes the ‘Best Job’ commercial created by Wieden & Kennedy Portland, which features support and inspirational mothers on four continents raising their children to compete in Olympics. The campaign ties the commercial into TV, digital, mobile and social media.
The video currently has over 2.2 million views on YouTube and has been shared on
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Posted By Ivy Chang - March 29, 2012
Want to catch up with what happened in the digital world this week? Our week in review will fill you in on everything you missed while you were scrambling to meet deadlines and put out fires.
This week, see how you can make your Instagram photos tangbile, what brands are offering rewards for direct and online engagements, and how Xbox LIVE subscribers can control TV content using their voice.
Use Location and
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Posted By gsteen -
Everybody knows that digital video is big business, but like the internet in the mid-90’s, this is an opportunity so huge it’s hard to do it justice with a written explanation.
Online ad spending will reach close to $40 billion in 2012 and video’s share of that will grow from 6.3% in 2011 to 15% in 2016. And last year, YouTube announced that it had hit 3 billion views per day.
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Posted By gsteen - March 22, 2012
Want to catch up with what happened in the digital world this week? Our weekly cheat sheet will fill you in on everything you missed while you were scrambling to meet deadlines and put out fires.
Read on to learn how Nike turned a building into an app, why your house will soon tweet you when it's damaged and how brands are soothing your airport headaches.
Nike Turns Architecture Into App at
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Posted By sspearman - March 21, 2012
Consumers want greater control over their media. They want it to look great on whatever device they’re using, and they want their media to align with their emotional and physical needs in real-time. Three emerging media spaces are giving consumers this control, and they will change the way we think about consuming print, video, and audio.
Smart Magazines
For marketers looking for emerging alternatives to print beyond websites and run-of-the-mill status
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Posted By rmay - February 15, 2012
Bleacher Report, a popular digital sports media network of unpaid amateur sports reporters, announced today that they will be launching new, hyper-specialized YouTube channels. The new channels include a year-round focus on the NFL draft, college recruiting updates, and candid interviews with NFL stars. Another channel will daily updated with a round-up of buzzworthy stories.
Implications: Online video has become a necessary component for media and consumer brands. Traditional websites are
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Posted By gsteen -
As the audience for digital media expands and the audience for traditional media remains stagnant or shrinks, marketers are trying to figure out how to best shift their money from traditional to digital advertising programs and what the closest equivalents are in the terms of audience, capabilities, strategic usefulness and goals.
Digital ad spending now accounts for 22.2% of all ad spending, $39.5 billion out of $165.7 billion industry dollars. And
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Posted By Ivy Chang - February 10, 2012
A few weeks ago, we talked about the future of TV based on what we saw at CES. People will be able to interact more with what they are watching on their television screen via companion apps.
Interactive TV is still in its early phases; however, we are gradually beginning to see major broadcasting companies incorporating interactive features into their networks. Internet TV and interactive online videos are a big trend,
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Posted By rmay - January 26, 2012
Over 7 million gamers play Call of Duty online every day and Amnesty International is tapping into this base with seamless in-game advertising to gain supporters. Players can buy an additional game map called Amnesty Rescue MOD for $1. This $1 is donated to Amnesty and players then can rescue people suffering from human rights violations.
Implications: Amnesty International created a value exchange with the gamers to boost donations while also
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