Posted By rmay - May 8, 2012
Last month, Procter & Gamble launched their first ever global campaign, “Thank You Mom.” The marketing plan includes the ‘Best Job’ commercial created by Wieden & Kennedy Portland, which features support and inspirational mothers on four continents raising their children to compete in Olympics. The campaign ties the commercial into TV, digital, mobile and social media.
The video currently has over 2.2 million views on YouTube and has been shared on
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Posted By rmay - May 1, 2012
With a movie aimed to change the bullying problems of middle and high school students, ‘Bully’ marketers faced a huge hurdle to overcome when the Motion Picture Association of America (MPAA) gave the movie an R-rating due to the use of strong language. To deliver the impact the movie was originally hoping for, the marketing team turned to Twitter to generate an organic trending of #BullyMovie through a massive grassroots
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Posted By Ivy Chang - April 26, 2012
Costa Coffee, a competitor of larger coffee chains such as Starbucks and Dunkin Donuts, is trying to break out to be a major mass market player in the UK in 2012. Costa Coffee has turned to Facebook to increase their social media presence and help with customer acquisition. Throughout Q1, Facebook fans increased from 240,000 to 500,000 after the creation of an app named ‘Fan Favourites’ and the implementation of
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Posted By Ivy Chang - April 17, 2012
You’ve probably already heard about Pinterest from your friends or seen people sharing their “pins” on Facebook. We’re also seeing a lot of brands starting to use Pinterest as a way to visually describe who they are. So if you’re not already on the bandwagon, here’s your beginner’s guide to Pinterest.
Pinterest is a visual-based social bookmarking platform. Users can organize and share anything found on the web, encouraging people to
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Posted By Ivy Chang - April 13, 2012
Want to catch up with what happened in the digital world this week? Our weekly cheat sheet will fill you in on everything you missed while you were scrambling to meet deadlines and put out fires.
This week, read about Facebook's $1 billion purchase, shoppable music videos, the Google+ profile redesign, Smart Car's Twitter ad, and how tablets are shaping the way we watch TV.
Facebook Acquires Instagram for $1 Billion
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Posted By rapple - April 12, 2012
My team and I comb the internet hours a day trying to stay on top of the latest digital trends. Every so often, I will come across a website that is so cool, innovative and inspirational that the C&C Music Factory song, “Things that make you go hmmm” starts playing in my head. In a world where most things are digitized standing out in the crowd becomes harder and harder
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Posted By sspearman - April 11, 2012
Over the past decade, games have become big business and lucrative media channels. What used to be a form of media reserved for teen boys has quickly become adopted by business executives and home makers alike. While the audiences for certain titles reach levels that compete with television shows, video game marketing and customer services are providing unique insights into how brands can build better relationships with fans and get
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Posted By sspearman - April 5, 2012
Want to catch up with what happened in the digital world this week? Our week in review will fill you in on everything you missed while you were scrambling to meet deadlines and put out fires.
This week, see how eReadership is growing, AdWeek is changing the publishing ad model, Google seeks to revolutionize augmented reality, and track the growth of Draw Something and Instagram.
The Rise of eReading
New research from
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Posted By Ivy Chang - March 29, 2012
Want to catch up with what happened in the digital world this week? Our week in review will fill you in on everything you missed while you were scrambling to meet deadlines and put out fires.
This week, see how you can make your Instagram photos tangbile, what brands are offering rewards for direct and online engagements, and how Xbox LIVE subscribers can control TV content using their voice.
Use Location and
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Posted By sspearman - March 26, 2012
The Hunger Games won the weekend box office with over $150 million in ticket sales in North America alone. The film has now entered the top 3 highest grossing premiere weekends of all time, only behind the last Harry Potter installment and The Dark Knight.
How did this film adaptation of a young adult book series become a blockbuster that has left people saying, "Twilight who?"
The answer lies in an effective
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