Posted By gsteen - January 30, 2012
Time Warner Cable has just dropped the Madison Square Garden’s channel from their lineup due to a contract dispute. The channel was broadcasting events from the venue on the channel, which was solely dedicated to their content.
The Knicks wisely used social media to minimize the loss of viewership and momentum due to the blackout by organizing viewing parties at Gotham-area sports bars. They are also using the events to garner
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Posted By Ivy Chang - January 19, 2012
More brands are using Facebook to increase their online presence and connect with people. For brands just starting to use social as a marketing tool, there are a several ways to gain followers on your page.
Do Background Research
Tons of fans don’t magically appear just because you’ve posted some content. It’s more than just the brand name, tools you use, or content you post.
First, understand your audience and know what they
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Posted By gsteen - January 18, 2012
Congress is currently reviewing two bills, the Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA), which are designed to thwart online piracy. Unfortunately, the way these bills will achieve this is by censoring web properties and imposing regulations on American businesses.
Implications: A lot of what is dangerous about these bills is language that is open to interpretation. Based on the text in the bills, a brand could
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Posted By gsteen - January 17, 2012
All of us want to know what the “Next Big Thing” will be, me as much as anybody. One of the best chances to do that is at CES, the Consumer Electronics Show.
This year the show featured over 3000 exhibitors and 150,000 attendees. I had the opportunity to spend the past week at CES 2012 and toured the floor with Shelly Palmer, host of NBC’s Live Digital, so had a great vantage point
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Posted By sspearman - January 6, 2012
Rishad Tobaccowala is the Chief Strategy & Innovation Officer of VivaKi, an umbrella organization that unites the power of key media and digital assets spanning Digitas, Starcom MediaVest Group, ZenithOptimedia, and Denuo. He publishes on his blog Re-inventing and on Twitter as@Rishadt.
As we enter 2012, here is a perspective on the five key arenas that marketers will grapple with:
Marketing as Mobilization: In a world of Twitter, Facebook, Google + and other
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Posted By Ivy Chang - December 8, 2011
For marketers, the holidays are a time to figure out how to boost sales and bolster their brands, but it is also a time to give back to their loyal fans and the community. To celebrate this time of year, companies around the country are looking to give back to the community and partnering with nonprofit organizations in holiday campaigns
What is Cause Marketing?
Cause marketing usually involves a partnership between one
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Posted By sspearman - December 7, 2011
Clearly, psychology and marketing are deeply related. What we buy is a function of how we think and what we think is a product of the way our minds work.
Yet, what doesn’t seem to be clear is that our scientific understanding of how people think and how they make decisions has changed drastically over the last decade or so. Unfortunately, marketing practice has not kept pace.
While it was once believed
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Posted By sspearman - November 28, 2011
Online retail has traditionally relied on Cyber Monday to drive sales of holiday gifts after Thanksgiving.
This year, however, e-commerce on Black Friday was larger than ever.
At $816 million in sales, Black Friday 2011 saw e-commerce increase 26% over 2010 and is gaining ground on Cyber Monday. Last year's Cyber Monday sales exceeded $1 billion, but we can already see that Black Friday is becoming lucrative for online retailers in addition
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Posted By eknab - September 8, 2011
Brands looking for improved reporting, rejoice! Google Analytics has recently launched its Multi-Channel Funnel platform allowing brands to trace the full path a consumer takes before making an online purchase. The platform tracks a consumer's activity on search sites, affiliate sites, display ads, social networks, email, video and mobile and can also give insights as to how these channels intersect to drive sales or other actions. Hugo Boss did a test
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Posted By gsteen - August 16, 2011
Every marketer wants to know how their target market aligns with the audience of TV shows, websites and magazines they are considering advertising in. Conventional wisdom states that you can gather demographic information such as age and gender to help guide your decision, but you can never know for sure.
Conventional wisdom is wrong.
Bluefin Labs has developed a process known as content graphing which uncovers what brands the audience for a
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How Can Your Brand Leverage Interactive TV in 2012?
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Major Changes for Brands on Facebook
Watch Out Groupon, Your Fifteen Minutes May Be Nearly Over
Confounded Expectations as a Marketing Tactic
Progresso Soups Up its Social