Posted By rmay - May 15, 2012
Popular social drawing app, Draw Something, was bought by Zynga for $180 million in March after seeing rapid growth in the user base. Draw Something lets players pick from one of three words to draw and have their opponent guess, and now advertisers can have their branded term be one of the options. There has been recent online chatter about Draw Something incorporating brand sponsored words into game play selections.
The
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Posted By rapple - May 11, 2012
500 Startups Accelerator, a startup incubator from Dave McClure, released its fourth group list this week. There are 27 companies working with mentors to gain funding and get valuable business development and marketing support, in a variety of market segments, from education to subscription e-commerce. Most of the start-ups are niche versions of many of the popular apps & sites we’ve seen to date.
Will these companies be the next Pinterest?
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Posted By sspearman - April 27, 2012
Viddy and Socialcam have broken the top 5 Free Apps list on Apple's App Store. These apps make it easy for people to capture, edit, and share videos to their social networks from their smartphones. Both apps now have over 10 million registered users and continue to grow. Socialcam alone added 4 million of its new users over the April 21st weekend alone.
Following Facebook's purchase of Instagram, many were left
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Posted By rapple - April 20, 2012
Want to catch up with what happened in the digital world this week? Our weekly cheat sheet will fill you in on everything you missed while you were scrambling to meet deadlines and put out fires.
This week, read about Google’s new TV-Like Metric, Adidas’ Tracker Embedded Clothing, Domino’s recruiting via iPad game, and how iHeart Radio’s fan base grew 30-fold.
1. Google announced the launch of Active GRP, a measurement system that
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Posted By Ivy Chang - April 17, 2012
You’ve probably already heard about Pinterest from your friends or seen people sharing their “pins” on Facebook. We’re also seeing a lot of brands starting to use Pinterest as a way to visually describe who they are. So if you’re not already on the bandwagon, here’s your beginner’s guide to Pinterest.
Pinterest is a visual-based social bookmarking platform. Users can organize and share anything found on the web, encouraging people to
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Posted By Ivy Chang - April 13, 2012
Want to catch up with what happened in the digital world this week? Our weekly cheat sheet will fill you in on everything you missed while you were scrambling to meet deadlines and put out fires.
This week, read about Facebook's $1 billion purchase, shoppable music videos, the Google+ profile redesign, Smart Car's Twitter ad, and how tablets are shaping the way we watch TV.
Facebook Acquires Instagram for $1 Billion
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Posted By sspearman - April 11, 2012
Over the past decade, games have become big business and lucrative media channels. What used to be a form of media reserved for teen boys has quickly become adopted by business executives and home makers alike. While the audiences for certain titles reach levels that compete with television shows, video game marketing and customer services are providing unique insights into how brands can build better relationships with fans and get
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Posted By sspearman - April 5, 2012
Want to catch up with what happened in the digital world this week? Our week in review will fill you in on everything you missed while you were scrambling to meet deadlines and put out fires.
This week, see how eReadership is growing, AdWeek is changing the publishing ad model, Google seeks to revolutionize augmented reality, and track the growth of Draw Something and Instagram.
The Rise of eReading
New research from
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Posted By Ivy Chang - April 2, 2012
The mobile market is huge and continues to grow at explosive rates every year. As of February 2012, nearly half of the US mobile subscribers, or 49.7%, own a smartphone.
As consumer behavior and demand shifts towards mobile, marketers should think of way to connect with consumers within this space. Here are 3 trends that mobile marketers should look to in 2012.
1. Near Field Communication
We’ve heard a lot of discussions about
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Posted By sspearman - March 26, 2012
The Hunger Games won the weekend box office with over $150 million in ticket sales in North America alone. The film has now entered the top 3 highest grossing premiere weekends of all time, only behind the last Harry Potter installment and The Dark Knight.
How did this film adaptation of a young adult book series become a blockbuster that has left people saying, "Twilight who?"
The answer lies in an effective
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