Posted By rapple - May 11, 2012
500 Startups Accelerator, a startup incubator from Dave McClure, released its fourth group list this week. There are 27 companies working with mentors to gain funding and get valuable business development and marketing support, in a variety of market segments, from education to subscription e-commerce. Most of the start-ups are niche versions of many of the popular apps & sites we’ve seen to date.
Will these companies be the next Pinterest?
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Posted By Ivy Chang - April 27, 2012
Want to catch up with what happened in the digital world this week? Our weekly cheat sheet will fill you in on everything you missed while you were scrambling to meet deadlines and put out fires.
This week, read about how you can get discounted airfare just by using the Anywake app or by shopping as fast as you can in a Puma store, the new Tipp-Ex interactive YouTube video, and
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Posted By sspearman - March 26, 2012
The Hunger Games won the weekend box office with over $150 million in ticket sales in North America alone. The film has now entered the top 3 highest grossing premiere weekends of all time, only behind the last Harry Potter installment and The Dark Knight.
How did this film adaptation of a young adult book series become a blockbuster that has left people saying, "Twilight who?"
The answer lies in an effective
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Posted By gsteen - March 22, 2012
Want to catch up with what happened in the digital world this week? Our weekly cheat sheet will fill you in on everything you missed while you were scrambling to meet deadlines and put out fires.
Read on to learn how Nike turned a building into an app, why your house will soon tweet you when it's damaged and how brands are soothing your airport headaches.
Nike Turns Architecture Into App at
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Posted By rmay - February 23, 2012
For Valentine’s Day, Coca-Cola installed a remote-controlled vending machine designed to give drinks to couples in an Istanbul shopping mall. The people had to prove they were a couple by kissing or hugging for the machine to dispense two cans of Coke. The machine was remote-controlled by Coca-Cola employees watching through a video camera installed in the vending machine.
While this execution was remote-controlled, Coca-Cola has been experimenting with various forms
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Posted By Ivy Chang - February 16, 2012
Ever have one of those moments when you’re browsing through a clothing retailer site, see a model wearing an item you really want, then have to dig around the online catalogue looking for that one particular item? It’s frustrating and time consuming, but Gap is working to change the face of the traditional catalogue.
Gap has teamed up with digital agency AKQA and 6 fashion and lifestyle blogs to launch a
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Posted By rmay - February 14, 2012
It is traditional for loyalty programs to encourage customers to earn and use points for rewards, but recently more brands are trying to create better connections with valued customers with surprise rewards such as exclusive premieres or shopping invites.
Select members of Best Buy’s Reward Zone loyalty program were surprised with tickets to an exclusive preview of “Twilight Eclipse.” The approach was segmented to high-value customers, who may be big spenders,
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Posted By Ivy Chang - February 13, 2012
With Valentine’s Day around the corner, you may still need some clever gift ideas for the big day ahead.
We’ve come up with a list of 7 brands doing some unique Valentine’s Day promotions that can help you give the perfect gift for your tech saavy significant other or at least make them smile.
1. Kraft’s #VoiceofLove Twitter Campaign
Tag your Valentine’s Day tweets with #VoiceofLove and receive the chance to have your
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Posted By rmay - January 4, 2012
When IKEA spotted almost 100,000 likes on a Facebook page called “I Wanna Have a Sleepover In Ikea,” it sparked the idea to create a competition for Facebook fans to have the chance to be a part of a sleepover at the Essex IKEA store in the UK. A lucky 100 people were selected to spend the night to test out products, enjoy manicures, or talk to a sleep expert.
Implications:
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Posted By rmay - December 21, 2011
Kraft Jell-O is testing a vending machine that provides free samples of Temptations, a Jell-O line targeting adults. The machine only serves adults by using Intel’s facial recognition optics and software to identify children. When a child is detected, the vending machine tells the child to step away.
Implications: Facial recognition technology can be used to directly interact with a specific target audience. Jell-O is reaching adults by giving them the
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