Posted By sspearman - April 27, 2012
Viddy and Socialcam have broken the top 5 Free Apps list on Apple's App Store. These apps make it easy for people to capture, edit, and share videos to their social networks from their smartphones. Both apps now have over 10 million registered users and continue to grow. Socialcam alone added 4 million of its new users over the April 21st weekend alone.
Following Facebook's purchase of Instagram, many were left
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Posted By sspearman - April 11, 2012
Over the past decade, games have become big business and lucrative media channels. What used to be a form of media reserved for teen boys has quickly become adopted by business executives and home makers alike. While the audiences for certain titles reach levels that compete with television shows, video game marketing and customer services are providing unique insights into how brands can build better relationships with fans and get
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Posted By sspearman - April 5, 2012
Want to catch up with what happened in the digital world this week? Our week in review will fill you in on everything you missed while you were scrambling to meet deadlines and put out fires.
This week, see how eReadership is growing, AdWeek is changing the publishing ad model, Google seeks to revolutionize augmented reality, and track the growth of Draw Something and Instagram.
The Rise of eReading
New research from
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Posted By sspearman - March 26, 2012
The Hunger Games won the weekend box office with over $150 million in ticket sales in North America alone. The film has now entered the top 3 highest grossing premiere weekends of all time, only behind the last Harry Potter installment and The Dark Knight.
How did this film adaptation of a young adult book series become a blockbuster that has left people saying, "Twilight who?"
The answer lies in an effective
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Posted By sspearman - March 21, 2012
Consumers want greater control over their media. They want it to look great on whatever device they’re using, and they want their media to align with their emotional and physical needs in real-time. Three emerging media spaces are giving consumers this control, and they will change the way we think about consuming print, video, and audio.
Smart Magazines
For marketers looking for emerging alternatives to print beyond websites and run-of-the-mill status
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Posted By sspearman - March 15, 2012
Want to catch up with what happened in the digital world this week? Our weekly cheat sheet will fill you in on everything you missed while you were scrambling to meet deadlines and put out fires.
Read on to learn how Neiman Marcus is revolutionizing the retail experience, how Marvel is turning their comic books into magical experiences and how a webcam can let you control your computer with a wave
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Posted By sspearman - March 12, 2012
At SXSW 2012 Kevin Systrom, Instagram's founder, had this to say, “We have a visual platform and advertisers like visual mediums. They like TV and magazines, but attention is moving online and they want to switch.”
Systrom's app, Instagram, is currently an iPhone-only mobile social network focused on photo sharing. Despite being iPhone only, the app recently reached 27 million registered users, almost twice the number of Foursquare users in half
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Posted By sspearman - March 4, 2012
In 2011, Mark Zuckerberg shared his vision for the future of Facebook in 2012, “...This year, we’re taking the next step—we’re going to make it so that you can connect to anything you want in any way you want.”
Facebook is nearing 1 billion global users, and the unique audience in the United States is already saturated at 139 million users. People already spend 21.3% of their time online at social networking
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Posted By sspearman - March 1, 2012
March Madness is fast approaching, and ESPN is turning to Facebook to build interest in the tournament.
ESPN will make men's and women's college basketball conference tournaments available for livestreaming over Facebook starting today.
Over 225 Championship Week games will be available for streaming over the ESPN3 player, and the app won't just live on ESPN's new Timeline page, but also on ESPN's other Facebook pages and the pages for the teams
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Posted By sspearman - February 26, 2012
Earlier in the week the Wall Street Journal and Comscore published a report on usage of Google+. The good news for the site is that it has accumulated over 100 million users since its launch in July 2011. The bad news is that average time spent on the site per month is at just around 3 minutes.
For brands constantly looking to innovate, the lure of a large audience is tempting,
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