Posted By Ivy Chang - May 11, 2012
Want to catch up with what happened in the digital world this week? Our weekly cheat sheet will fill you in on everything you missed while you were scrambling to meet deadlines and put out fires.
Check out Google Maps cool labyrinth web game, Absolut Vodka's augmented reality street art, how Stride gum created the world's longest banner ad, and more!
1. Learn About Google Maps With Their New Cube Game
Don't
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Posted By Ivy Chang - May 4, 2012
Want to catch up with what happened in the digital world this week? Our weekly cheat sheet will fill you in on everything you missed while you were scrambling to meet deadlines and put out fires.
Read more to find out why Target will stop selling Kindles, how one of the largest retailers in Korea is working to increase sales during their slowest business hours, and more.
1. Target battles "showrooming" by
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Posted By Ivy Chang - April 27, 2012
Want to catch up with what happened in the digital world this week? Our weekly cheat sheet will fill you in on everything you missed while you were scrambling to meet deadlines and put out fires.
This week, read about how you can get discounted airfare just by using the Anywake app or by shopping as fast as you can in a Puma store, the new Tipp-Ex interactive YouTube video, and
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Posted By Ivy Chang - April 26, 2012
Costa Coffee, a competitor of larger coffee chains such as Starbucks and Dunkin Donuts, is trying to break out to be a major mass market player in the UK in 2012. Costa Coffee has turned to Facebook to increase their social media presence and help with customer acquisition. Throughout Q1, Facebook fans increased from 240,000 to 500,000 after the creation of an app named ‘Fan Favourites’ and the implementation of
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Posted By Ivy Chang - April 17, 2012
You’ve probably already heard about Pinterest from your friends or seen people sharing their “pins” on Facebook. We’re also seeing a lot of brands starting to use Pinterest as a way to visually describe who they are. So if you’re not already on the bandwagon, here’s your beginner’s guide to Pinterest.
Pinterest is a visual-based social bookmarking platform. Users can organize and share anything found on the web, encouraging people to
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Posted By Ivy Chang - April 13, 2012
Want to catch up with what happened in the digital world this week? Our weekly cheat sheet will fill you in on everything you missed while you were scrambling to meet deadlines and put out fires.
This week, read about Facebook's $1 billion purchase, shoppable music videos, the Google+ profile redesign, Smart Car's Twitter ad, and how tablets are shaping the way we watch TV.
Facebook Acquires Instagram for $1 Billion
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Posted By Ivy Chang - April 2, 2012
The mobile market is huge and continues to grow at explosive rates every year. As of February 2012, nearly half of the US mobile subscribers, or 49.7%, own a smartphone.
As consumer behavior and demand shifts towards mobile, marketers should think of way to connect with consumers within this space. Here are 3 trends that mobile marketers should look to in 2012.
1. Near Field Communication
We’ve heard a lot of discussions about
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Posted By Ivy Chang - March 29, 2012
Want to catch up with what happened in the digital world this week? Our week in review will fill you in on everything you missed while you were scrambling to meet deadlines and put out fires.
This week, see how you can make your Instagram photos tangbile, what brands are offering rewards for direct and online engagements, and how Xbox LIVE subscribers can control TV content using their voice.
Use Location and
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Posted By Ivy Chang - March 20, 2012
It's been quite a year for Tim Tebow and Jeremy Lin. Whether or not you’re a fan of the Denver Broncos or New York Knicks, the crazy buzz surrounding Tebow and Lin was definitely difficult to ignore. There wasn’t a day when these athletes were playing that I didn’t see a status update of the popular “Tebowing” meme regarding the former Gator’s quarterback and or a Linsanity reference for the
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Posted By Ivy Chang - March 8, 2012
Let’s face it. There was plenty of backlash when Facebook introduced the new Timeline for users. Now, brands are going to have to adopt the new format and once again rethink their marketing strategies.
Brands are constantly looking for ways to improve their sites based on user feedback and previous successes and failures. The overall brand logo as well as the look and feel of the site plays a big factor
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How Can Your Brand Leverage Interactive TV in 2012?
Turntable.fm: Group Listening Services Connect Music Fans
Major Changes for Brands on Facebook
Watch Out Groupon, Your Fifteen Minutes May Be Nearly Over
Confounded Expectations as a Marketing Tactic
Progresso Soups Up its Social