Need Inspiration? Check Out Gap’s Digital Catalogue!

Posted By Ivy Chang - February 16, 2012

Ever have one of those moments when you’re browsing through a clothing retailer site, see a model wearing an item you really want, then have to dig around the online catalogue looking for that one particular item?  It’s frustrating and time consuming, but Gap is working to change the face of the traditional catalogue. Gap has teamed up with digital agency AKQA and 6 fashion and lifestyle blogs to launch a read more

What #40 Means to Americans

Posted By Ivy Chang -

When Congress became deadlocked over the extension of a payroll tax cut, The White House turned to social media to gain public support, asking followers “What does $40 mean to you?”  The level of response was impressive, and a two-month extension was passed shortly after. The campaign began with a tweet from the @WhiteHouse account on Tuesday, December 20th, which asked “What does #40dollars mean to you?”  The idea was to read more