Posted By rmay - February 15, 2012
Bleacher Report, a popular digital sports media network of unpaid amateur sports reporters, announced today that they will be launching new, hyper-specialized YouTube channels. The new channels include a year-round focus on the NFL draft, college recruiting updates, and candid interviews with NFL stars. Another channel will daily updated with a round-up of buzzworthy stories.
Implications: Online video has become a necessary component for media and consumer brands. Traditional websites are
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Posted By gsteen -
As the audience for digital media expands and the audience for traditional media remains stagnant or shrinks, marketers are trying to figure out how to best shift their money from traditional to digital advertising programs and what the closest equivalents are in the terms of audience, capabilities, strategic usefulness and goals.
Digital ad spending now accounts for 22.2% of all ad spending, $39.5 billion out of $165.7 billion industry dollars. And
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