Share of Synapse = Share of Market
Marketing has no shortage of theories. Some say we should focus on rational benefits, others emphasize emotional bonds and still others insist that we stick to the numbers.
What we lack is any consensus or grounding. Unlike other professions, we don’t have well established principles. Someone clever says something clever, it sounds good and we run with it. That’s no way to run a trillion dollar industry.
Fortunately, it does have to read more
