Posted By Ivy Chang - February 29, 2012
There are check-ins for a lot of things these days -- locations, TV shows, events -- but I bet you never thought there’d be check-ins disclosing where you used condoms.
As part of National Condom week, Planned Parenthood distributed 55,000 condoms with QR codes to college students. The students were able to scan the QR codes to anonymously check-in to places they used the condom. Planned Parenthood hoped the campaign would
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Posted By gsteen - February 28, 2012
Brand engagement, much like a distinguished jurist once said about pornography, is easy to recognize but hard to define. Marketers have been talking about it for a long time, but nobody can really say what it is.
I think that’s because when people speak about definitions in marketing circles, what they really mean is metrics. Engagement comes in many forms and simply doesn’t lend itself to simple quantitative measures. What it does
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Posted By gsteen -
170,389 people checked into the Oscars Sunday, a new record for entertainment check-ins. The awards show almost doubled the second place finisher for the week, which was “The Big Bang Theory.”
This is in addition to the recent inclusion of GetGlue in ads for new TV shows, which is another strong sign that the app has entered the spotlight. Our discussion of Interactive TV from a few weeks ago looked at
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Posted By rmay - February 27, 2012
A McDonald’s franchise in Richardson, Texas, is using a 42-inch touchscreen display as an interactive digital kiosk to display nutritional information about menu items. Customers can customize their meal in four steps (entrée, snacks/sides, beverage, and dessert) and see what the total nutritional information will be. The kiosk offers tips to find a low calorie, balanced meal by making suggestions that, for example, recommend people order water instead of a
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Posted By sspearman - February 26, 2012
Earlier in the week the Wall Street Journal and Comscore published a report on usage of Google+. The good news for the site is that it has accumulated over 100 million users since its launch in July 2011. The bad news is that average time spent on the site per month is at just around 3 minutes.
For brands constantly looking to innovate, the lure of a large audience is tempting,
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Posted By rmay - February 23, 2012
For Valentine’s Day, Coca-Cola installed a remote-controlled vending machine designed to give drinks to couples in an Istanbul shopping mall. The people had to prove they were a couple by kissing or hugging for the machine to dispense two cans of Coke. The machine was remote-controlled by Coca-Cola employees watching through a video camera installed in the vending machine.
While this execution was remote-controlled, Coca-Cola has been experimenting with various forms
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Posted By Ivy Chang -
Remember the days when your parents didn't know about Facebook? I thought at the age of 25 I’d be safe from my overbearing and overprotective parents tracking my every move. Then it happened.
My mom and dad friend requested me on Facebook.
Next thing I know I have phone calls from my parents asking about every name listed on my wall. Despite how many times I make it known that I am a grown
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Posted By gsteen -
People spend 23% of their time consuming media on their smartphones and other mobile devices.
But advertisers spend only 1% of their money in mobile media.
Something is wrong here. Very wrong.
The Next Big Thing
There are 106 million smartphone users in the US and even more feature phone users. The category is growing rapidly and analysts expect mobile advertising spend to reach $10 billion by 2016, but right now the medium is
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Posted By gsteen - February 22, 2012
Do you suspect that you sometimes lose potential sales when a person sees a product of yours that they want on Facebook, but then gets distracted before they follow through with buying it?
Of course you do!
Now ThingLink has come to the rescue with ThingLink Tabs, a new product in the company’s line of interactive image tools that allows you to add links anywhere inside an image on your Facebook page.
Implications:
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Posted By Ivy Chang - February 21, 2012
After seeing a flood of live streams, tweet-ups, and new shoppable runways from New York Fashion Week, we’re seeing one brand taking a new stride on the digital runway.
Today marks the 5th day for London Fashion Week and Burberry is bringing back their Tweetwalk where backstage photos of the new 2012 Spring Summer collection are shared on Twitter before the models get on the runway. This season they are incorporating
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