Posted By rmay - January 31, 2012
Prism Skylabs uses software to work with security camera video to analyze data about the people’s in-store behaviors. The software can count the people coming in, measure the time spent in checkout, and provide static or animated visuals of how people move around the store. People on the video can be blurred or removed to protect privacy and replaced with a heat map, where colors signal the density of people
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Posted By gsteen - January 30, 2012
Time Warner Cable has just dropped the Madison Square Garden’s channel from their lineup due to a contract dispute. The channel was broadcasting events from the venue on the channel, which was solely dedicated to their content.
The Knicks wisely used social media to minimize the loss of viewership and momentum due to the blackout by organizing viewing parties at Gotham-area sports bars. They are also using the events to garner
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Posted By sspearman - January 29, 2012
“Nike+iPod is a partnership between two iconic, global brands with a shared passion for creating meaningful consumer product experiences through design and innovation. This is the first result, and Nike+iPod will change the way people run. Nike+iPod creates a better running experience. We see many more such Nike+ innovations in the future,” said Nike CEO Mark Parker upon the launch of the Nike+iPod in 2006.
Almost six years later, the world
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Posted By Ivy Chang - January 26, 2012
Social games are a big deal. What seemed like another source of home entertainment turned into one of the biggest marketing opportunity for brands and is expected to draw in 69 million social gamers in 2012.
Currently, there are approximately 61.9 million social gamers in the United States. Social gaming dominates the app ecosystem within Facebook and people are playing social games every month.
Women and Social Gaming
The gamer stereotype
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Posted By rmay -
Over 7 million gamers play Call of Duty online every day and Amnesty International is tapping into this base with seamless in-game advertising to gain supporters. Players can buy an additional game map called Amnesty Rescue MOD for $1. This $1 is donated to Amnesty and players then can rescue people suffering from human rights violations.
Implications: Amnesty International created a value exchange with the gamers to boost donations while also
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Posted By Ivy Chang - January 25, 2012
When Google+ beta first launched in July, everyone was excited about all the cool new features within the site. The Google+ Hangouts function, in particular, garnered a lot of the attention, and we were excited about the potential for the video chat platform ourselves.
Google+ has been expanding and refining the Hangouts function and has now rolled out a new TV broadcasting feature.
The Google+ Hangouts On Air allows public figures, celebrities,
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Posted By gsteen - January 24, 2012
Over the past 20 years broadband internet has fundamentally changed the world and the way we live within it. How we work, buy things, communicate with our friends and more is drastically different than it was before this technological shift.
Mobile devices will drive similarly significant change over the next decade
How, you ask?
Four words: Location, gaming, payment and search.
Location-aware Applications
The ability of mobile devices to detect location provides the opportunity to
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Posted By sspearman -
Tablets and e-book readers were hot gifts in 2011, with nationwide ownership nearly doubling following the holiday season.
Ownership of tablets grew from 10% to 19%, while the number of Americans owning either a tablet or an e-book reader jumped from 18% in December 2011 to 29% in January 2012.
This spike is being attributed to the widespread appeal of Apple’s iPad 2 and the declining cost of tablets as Amazon’s Kindle
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Posted By rmay - January 23, 2012
McDonald’s attempted to encourage customers to share their good brand experiences on Twitter with the #McDStories hashtag. Instead, the campaign went in a different direction when the consumers took control. It became a trending topic as people shared sarcastic and mocking comments about food quality and service.
Volkswagen recently received criticism with a similar problem after asking consumers for input on Facebook.
Implications: When utilizing social media, it is important to expect
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Posted By sspearman - January 22, 2012
If you ask most people to describe the future of TV they witnessed at CES, the most likely response is going to be, "You have to see it to believe it."
The trade show tempts people into describing the new innovations in television in as few characters as possible referring to hardware improvements in areas like OLEDs, 3D, or 4K.
Marketers should focus less on surface-level hardware improvements and more on the
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