Posted By rmay - December 22, 2011
The Louvre has partnered with Nintendo to upgrade the museum’s current audio system to Nintendo 3DS consoles. Visitors will be able to select a digital themed guide to tour the 60,000 square foot museum. Through the Nintendo 3DS system, users can interact with the touch screen and 3D features to experience the museum in a new way.
The Louvre is continuing this digital upgrade by releasing mobile and tablet apps for
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Posted By rmay - December 21, 2011
Kraft Jell-O is testing a vending machine that provides free samples of Temptations, a Jell-O line targeting adults. The machine only serves adults by using Intel’s facial recognition optics and software to identify children. When a child is detected, the vending machine tells the child to step away.
Implications: Facial recognition technology can be used to directly interact with a specific target audience. Jell-O is reaching adults by giving them the
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Posted By rmay - December 20, 2011
Rockstar Games is promoting 2012’s Max Payne 3 video game release by giving their Twitter followers the chance to become a part of the game. The followers use the hashtag #MaxPayne3 on Twitter, and Rockstar Games will randomly select 8 people to have their likeness included as one of 8 multiplayer game characters. The #MaxPayne3 contest runs until January 13th.
Implications: Twitter hashtags are an easy way to socially promote a
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Posted By Ivy Chang - December 19, 2011
The Australian Art Series Hotels has created the “Steal Banksy” contest that awards the winner one of his legendary works of art. What’s the catch? You have to be able to steal it from one of the hotels without getting caught.
The first artwork, “No Ball Game” worth approximately $15,000, was stolen from one of the three hotels. A second piece of artwork called “Pulp Fiction.” valued at approximately $4,000 is
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Posted By hfriedman - December 15, 2011
November’s Tower Heist movie was promoted with a Facebook-based game called Heist It Back. The users were challenged to find character Arthur Shaw’s stolen fortune hidden within Facebook in the form of Facebook Credits. 52,000 players performed close to 400,000 digital heists and invited friends to join them. The users that found the fortune and shared the game with friends were rewarded with Facebook credits to use to play games
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Posted By Ivy Chang -
Finding gifts for my family and friends always proves to be a difficult task, especially during the holidays. There is an apparent trend with social media to help deliver personal recommendations to an individual; so what if we can tap into social sites to help with gift recommendations?
Redeem Gifts with Check-ins
Most of your friends probably have Facebook so why not send them gifts via the site?
Giftly is a new application
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Posted By sspearman - December 14, 2011
Do you enjoy treasure hunts or wish your city could serve as a game board?
Nike’s Catch the Flash treasure hunt gathered 50 runners in Vienna, Austria, to host a citywide game. Participants downloaded the Catch the Flash app or used a Nike Catch the Flash map on the web to track where the 50 runners were.
Each runner wore a reflective jacket with a number on the back, and when participants
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Posted By hfriedman - December 13, 2011
We recently discussed how more marketers will be using QR codes by the end of the year as the public becomes more educated and comfortable with barcode scanning.
And if the holiday shopping season is any indication, this has proven to be true.
ScanLife cites Black Friday as having the highest scan rates ever, and between November 24th and December 4th scan rates were as high as 8 per second, totaling over
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Posted By hfriedman -
Moosejaw, an outerwear retailer, released an augmented reality app along with their winter clothing catalog. The attention-grabbing app lets users see through the models’ clothing to display the female and males models in their underwear.
The app generated a lot of buzz with 1 million impressions on Twitter and 75,000 downloads over five weeks, and this contributed to a 37% rise in November sales.
Implications: Moosejaw’s X-Ray app shows that an execution
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Posted By Ivy Chang - December 12, 2011
What do you get when you mix check-in and tip services of Foursquare along with elements of Facebook events? Google’s latest product: Schemer
Schemer is a new event tracking system that allows you to create lists of what you want to do and discover new things to do. Users can post a scheme for desired events they want to do, check-in to places on their list, and share the plans with
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