Posted By hfriedman - November 30, 2011
Nivea UK has launched a Facebook app encouraging “moments of closeness” as part of their ‘Feel Closer’ campaign. The holiday app lets users purchase and send a Nivea gift set to a friend wrapped in personalized wrapping paper. The free wrapping paper features photos both friends have been tagged in and comments they have left on each other’s Facebook walls. The campaign is aimed to remind the friends of the
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Posted By gsteen -
Well, he's going to do it with a little help from Amazon.
The Kindle Fire, Amazon's new high-end Kindle product and the closest the line has come to rivaling the most sophisticated tablet computers, has become the best-selling product on Amazon.com and the best-selling tablet in Target stores.
At $199, the device is poised to reach a huge swath of consumers that are not able or willing to pay $499 for an
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Posted By hfriedman - November 29, 2011
AT&T is running a viral marketing campaign with comedian/actor Will Arnett as an “attorney” to help you build a case to convince someone to buy a new 4G smartphone for you. The app can be accessed through a mobile browser or Facebook on a desktop. The Facebook app serves the “defendant” the request to buy you a new smartphone through a wall post. Your case is built by bringing
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Posted By sspearman - November 28, 2011
Online retail has traditionally relied on Cyber Monday to drive sales of holiday gifts after Thanksgiving.
This year, however, e-commerce on Black Friday was larger than ever.
At $816 million in sales, Black Friday 2011 saw e-commerce increase 26% over 2010 and is gaining ground on Cyber Monday. Last year's Cyber Monday sales exceeded $1 billion, but we can already see that Black Friday is becoming lucrative for online retailers in addition
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Posted By gsteen - November 24, 2011
A technological revolution is afoot.
But nobody seems to know it.
Millions of Americans have access to a game-changing innovation that will change the way we work, play, socialize and entertain ourselves forever. But hardly any of them are using it.
A Market Primed for Growth
It is 2002 and Verizon has just rolled out 3G mobile internet across their network. It will be six more years before mobile applications emerge as the "must-have"
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Posted By Ivy Chang - November 22, 2011
Do you think you’ve got what it takes to work at a pizza joint? Well, Domino’s is putting you up to the challenge!
The popular pizza chain has created an app called Domino’s Pizza Hero for iPad users. The game simulates the process to make a pizza such as kneading the dough to strategically and swiftly placing toppings on the pie all while racing against the clock. Friends are invited to
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Posted By sspearman -
Mobile augmented reality (AR) is often described as a solution in search of a problem.
The promise of augmented reality is a world where you can view data overlaid on top of your everyday surroundings. People can walk around like little Terminators, scanning information about nearby people, places, and objects.
Until now, mobile augmented reality’s greatest successes have been limited to games and rudimentary travel guides.
Over the past few months, encouraging new developments
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Posted By hfriedman - November 21, 2011
A San Francisco Gap store has partnered with Roqbot, a mobile app for crowdsourcing music selection in venues. Roqbot changes the music playing in the store based on the preferences of users when they check-in using the app. The users can request an approved song to be added to the queue or the app will alter the music programming based on the user’s personal music collection, Facebook likes, Pandora bookmarks
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Posted By sspearman - November 18, 2011
In the ancient world, primitive people knelt at altars and prayed to imaginary Gods for good fortune, a bountiful harvest, a pox on an enemy’s house, victory in battle or whatever. This was a matter of faith, not fact. They simply believed.
In our modern world, marketers pray to their own imaginary Gods. They call them “Influentials,” anonymous people with godlike influence, who are about as real as the ones on
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Posted By Ivy Chang - November 17, 2011
Text messaging is the easiest way to communicate especially with mobile phones becoming an everyday necessity in the lives of consumers. According to eMarketer, approximately 75.7% of the U.S. population is using a mobile phone.
SMS marketing is a rising trend for retailers especially during the holiday season. Retailers are looking for ways to drive in-store traffic and texting is becoming the most efficient way to communicate with consumers.
SMS programs usually
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