That Was Fast: Tablets Conquer At-Home Digital News Consumption

That Was Fast: Tablets Conquer At-Home Digital News Consumption

Who knew that 9 million tablets could come to dominate consumption of digital news just over a year after the iPad’s launch?

The latest data from ComScore shows that tablets have the highest share of traffic for digital news consumption during evenings, beating out smartphones and computers in at-home news consumption for the first time. Computers still dominate midday news consumption as the bored at work crowd catches up on current events from their desks. Smartphone web usage remains constant throughout the day, but only leads the other devices in traffic at the end of the business day when people commute between work and home.

Implications: Your media planning for news sites should focus on the differences in media consumption across devices. You should focus on targeting PC/laptops during the day and optimizing for tablets at night.

Cultural Macrotrend: Hyperlife

via Poynter